The Listen Campaign: One of the Most Ambitious and Creative Biennial Fundraising and Awareness Campaigns Ever Launched to Help D

By admin - Posted on June 6th, 2005

The Listen Campaign: One of the Most Ambitious and Creative Biennial Fundraising and Awareness Campaigns Ever Launched to Help Disadvantaged Children Around the World

LOS ANGELES, June 5 /PRNewswire/ -- Tribute today announced the launch of THE LISTEN CAMPAIGN 2005, a worldwide campaign to help disadvantaged children, by funding up to 200 children's charity projects. Over the next few weeks 80 stars and creative artists, half Indian, Chinese, Latin American, African and half from the West, lending their support to the campaign, will be announced.From June to October 1st these leading names of film, music and the visual arts will join together to focus attention on the needs and rights of children affected by war, Disease, exploitation, poverty and aids, and the campaign will culminate in a global fundraising broadcast event from Singapore which will reach 500 million people in over 80 countries.

The Listen Campaign 2005 asks a global audience to listen to the needs and rights of the world's most disadvantaged children.

At the core of the campaign will be 20 filmed stories. Children telling their stories in their own words.

Tribute CEO Tony Hollingsworth said: "This is the launch of a biennial fundraising and awareness campaign involving developing world artists, as much as western artists, designed to ask the world to listen to the needs and rights of the world's most disadvantaged children.

"In the development of the project we have already had the kind support of Jeff Bridges, Jamie Lee Curtis, Goldie Hawn, Jessica Lang, Kurt Russell, Susan Sarandon and Brooke Shields, who have been filmed in the USA, Peru, Egypt and India, listening to children's stories."

As part of The Listen Campaign, film stars will travel to India, China, South-East Asia, Latin America, Africa and Eastern Europe to listen to disadvantaged children. Film directors will make five short dramas about a child of: war, disease, exploitation, poverty and aids. Novelists will write short stories about disadvantaged children from around the world, visual artists will create original works of art on the same theme, and music stars will record a special Listen CD.

Mr. Lim Neo Chian, Deputy Chairman and Chief Executive, Singapore Tourism Board said: "STB is pleased to host the Listen campaign's first live concerts in Singapore. It will be our biggest entertainment event to date, and will bring worldwide attention to Singapore through its global broadcast to more than 500 million viewers. This will further enhance Singapore's position as the events capital of Asia. The staging of Listen Live reinforces our commitment to provide visitors with a unique entertainment experience that combines fun and charity that will leave them with warm memories of our country. Our sponsorship is also a way for us to contribute towards the international community and we hope that Listen Live in Singapore will galvanise viewers from around the world to support the fund raising efforts."

Mr. Huang Cheng Eng, Executive Vice-President (Marketing and the Regions), Singapore Airlines said, "Singapore Airlines is proud to be a part of this global fund raising event. As an international corporate citizen, Singapore Airlines recognizes the importance of contributing to the communities that it serves. Through corporate donations, sponsorships and other forms of support, SIA provides backing to a wide range of local and overseas community groups and charity organizations. LISTEN is, therefore, a good platform for us to expand our outreach globally. As the Campaign's official airline, Singapore Airlines is supporting the good work of the many dignitaries, celebrities and artists involved by flying them to the various countries where they will be actively engaged in charity work and to Singapore for LISTEN Live! Local and overseas visitors who want to contribute to the fund-raising by attending the Concert can also enjoy the special ticket and travel packages that SIA has put together."

Source: The Listen Campaign

Bookmark/Search this post with: