X Games

June 2, 2008 -- In order to better reflect the ever-increasing global presence of the X Games franchise, ESPN has renamed and reorganized the department that now oversees more than a dozen events, qualifiers, exhibits and competitions annually. The Global X Events and Development department will focus exclusively on the continued global expansion of X Games events and related opportunities tied to the franchise.    » read more »

Premier International Action Sports Event Will Return To Sao Paulo

May 15, 2008 -- Based on the great success of the first edition of X Games Brazil, ESPN and event partner ReUnion Sports & Marketing have agreed to host the event for a second consecutive year in 2009. More than 43,000 people gathered at the Sambodromo do Anhembi, for the first ever ESPN X Games Brazil in Sao Paulo.

ESPN produced 15 hours of original programming and a total of nine hours of live programming aired on Brazil’s two ESPN television networks, ESPN and ESPN Brazil. Complete coverage of the event was also provided on ESPN Brazil’s news and information programs, and live streaming video was featured on EXPN.com.    » read more »

X Games Gold Medalists and Brazilian Skateboard Icons, Sandro Dias and Bob Burnquist, to Compete

X Games Gear Footwear Line Expected in Spring 2008

October 15, 2007 -- ESPN Consumer Products announced that it has signed a licensing agreement with California-based, athletic footwear wholesaler and manufacturer American Sporting Goods Corp (ASG) to develop and launch the X Games Gear’s footwear line. The comprehensive footwear line will be managed, designed and developed through ASG’s Extreme Sports division Nice Skate Shoes (NSS).    » read more »

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