Nielsen
ESPN, Nielsen to Measure How Consumers Interact with Different Media
By admin - Posted on October 17th, 2007
Will Follow ESPN Content and Advertising Across Television, Computer and Mobile Screens
October 17, 2007, NEW YORK, NY – ESPN, Inc. and The Nielsen Company today announced a ground-breaking collaboration to measure how consumers use media across a variety of platforms including television, the Internet and digital mobile devices. » read more »
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