Coca-Cola
Full Throttle Energy Drink Announces Launch of New Full Throttle Hydration
ATLANTA, July 2, 2008 -- Once again, Full Throttle® is inviting guys to "Go Full Throttle or Go Home" -- this time with the launch of Full Throttle Hydration, a new, non-carbonated energy drink packed with electrolytes and charged with Full Throttle's special energy/vitamin blend. As the brand's first non-carbonated energy drink, Full Throttle Hydration provides thirst-quenching taste and maximum drinkability. Its tropical mix flavor is now available in 16-ounce aluminum cans throughout the Southeast.
"Full Throttle Hydration is as refreshing and easy to drink as a sports drink, with the charge of Full Throttle energy," said Rafael Acevedo, Senior Brand Manager, Energy Drinks, Coca-Cola North America. "It gives guys the extra 'kick' they need to take their day 'Full Throttle.'" » read more »
Boston Red Sox, Coca-Cola Company Unveil "The Coca-Cola Corner" at Fenway Park
New family-friendly area part of extended, expanded sponsor relationship
03/03/2008, BOSTON -- The Boston Red Sox and Coca-Cola today unveiled "The Coca-Cola Corner", a new family-friendly seating and hospitality area of Fenway Park for the 2008 season. The unique area will add more than 412 new seats to "America's Most Beloved Ballpark", and is part of the extension and expansion of the Red Sox partnership with Coca-Cola, the longest-standing team sponsor with a relationship dating back to 1912. Coca-Cola is "The Official Soft Drink of the Boston Red Sox". » read more »
NYC Mayor And Coca Cola Enterprises Roll Out The Company's First-Ever Hybrid Delivery Trucks In The South Bronx
Company will add 120 Hybrid Trucks to National Fleet over the Next Year
November 28, 2007 -- New York City Mayor Michael R. Bloomberg today joined Coca-Cola Enterprises (CCE) executives to announce that the company is undertaking energy saving measures here in New York, including introducing the first five hybrid-electric delivery trucks, which will operate out of the company's distribution center in the Bronx. Coca-Cola Enterprises is responsible for the distribution of Coca-Cola products in North America and Europe. » read more »
Coca-Cola North America, Caribou Coffee Launch New Premium Ready-To-Drink Iced Coffee in US
ATLANTA, August 22, 2007 - Coca-Cola North America (CCNA) and Caribou Coffee announced today a national launch of a new line of premium ready-to-drink iced coffees beginning this month in Midwest and Southeast cities.
Caribou Coffee is the second-largest specialty coffee company in the United States, with 480 coffeehouses, including 39 licensed locations. Caribou Coffee's coffeehouses are located in 18 states and the District of Columbia, as well as in several venues outside the United States. » read more »
Simply Orange Juice Company Expands Offerings to Include Simply Apple and Simply Grapefruit
ATLANTA, August 23, 2007 - Simply Orange Juice Company announced today the addition of two new products to its very successful Simply line: Simply Apple™, a pure-pressed, 100 percent not-from-concentrate premium apple juice; and Simply Grapefruit™, a 100 percent not-from-concentrate premium grapefruit juice. » read more »
The Coca-Cola Company to Present at Lehman Brothers Back-to-School Conference
ATLANTA, August 21, 2007 - The Coca-Cola Company today announced that Irial Finan, president of Bottling Investments and Supply Chain, will present at the Lehman Brothers Back-to-School Consumer Conference in Boston on Thursday, September 6, at 3 p.m. (EDT).
The Company invites investors to listen to the live webcast of the presentation at its website, www.thecoca-colacompany.com. » read more »
Coca-Cola Joins WWF in International Water Conservation Campaign
05 June 2007 -- The Coca-Cola Company and the World Wildlife Fund have announced a global project to conserve water, focusing on seven international rivers. The head of the soft drink company says Coca-Cola also aims to return to nature all the water it uses in the manufacture of beverages. Daniel Schearf reports from Beijing.
Coca-Cola says the $20 million project will focus on conservation efforts on seven river systems in twenty countries. » read more »
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