Sponsorships
BET Announces Marketing Partnerships and Sponsors for the BET AWARDS 2008
Advertising and Promotional Partners Include Dodge, Procter & Gamble, Target, CIROC Vodka, Ford, Coors, Pepsi, Verizon Wireless and Akademiks
NEW YORK, June 23, 2008 -- In support of this year's BET AWARDS, BET has announced unique marketing partnerships with several high-profile sponsors, including Dodge, Procter & Gamble, Target, CIROC Vodka, Ford, Coors, Pepsi, Verizon Wireless and street wear clothing brand Akademiks. In addition to being integrated into various elements of the show and its ancillary events, each partner will be featured in advertising spots during BET AWARDS '08, which will air live from Los Angeles' Shrine Auditorium on Tuesday, June 24 at 8:00 p.m.* » read more »