EcoMedia and EarthEra Form Strategic Alliance

Agreement is a way for local and state governments, corporations and consumers to participate in the construction of new renewable energy facilities in the United States

June 1, 2009 -- NEW YORK – EcoMedia, a leading environmental media company, and EarthEra™, an initiative of NextEra™ Energy Resources, the largest producer of wind and solar energy in North America, today announced a strategic alliance that delivers immediate, tangible solutions to help cities achieve their Climate Action Plans.

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EcoMedia offers a unique product known as "carbon offset advertising" where corporate clients buy television, radio, print and outdoor advertising and EcoMedia dedicates a portion of the advertising spend to fund energy efficiency retrofits and on-site renewable energy in municipal buildings. EarthEra will augment the EcoMedia program by supplying carbon dioxide offsets to further mitigate the carbon impact of the remaining energy use from municipal activities. One hundred percent of the funds received from EcoMedia to purchase the CO2 offsets will be directed to the EarthEra™ Renewable Energy Trust, which commits to build new renewable energy projects in the United States.

"Through our innovative business model, a company’s advertising spend now has the ability to stimulate our green economy, reduce energy costs for cities and lower CO2 emissions,” said Paul Polizzotto, founder and CEO of EcoMedia. “Our collaboration with EarthEra guarantees our advertising partners that the CO2 offsets from their ad spend are funding new renewable energy projects in the U.S. and are having a direct impact on the environment.”

The strategic alliance provides the infrastructure for EcoMedia and EarthEra to deliver a nationwide program that bonds city governments and businesses together in a public-private partnership to participate in the acceleration of clean renewable energy projects and to reduce CO2 emissions in the communities they serve. EcoMedia and EarthEra are encouraging mayors and businesses nationwide to urgently address local Climate Action Plans, participate in the construction of new renewable energy facilities and be part of the domestic energy solution.

“EarthEra adds a new dimension to EcoMedia’s program,” said Mark Maisto, president of Commodities and Retail Markets for NextEra Energy Resources. “As a nation, we need to build more renewable energy facilities, and the EarthEra Trust allows EcoMedia's community partners to directly participate in building a clean energy future."

Source: FPL Group