Rodeo and Bull Riding Coverage Added to ESPN.com

By admin - Posted on July 23rd, 2008

New Section to Cover Both PRCA and PBR Tours

July 17, 2008 -- ESPN.com has launched a new section providing complete coverage of rodeo and professional bull riding. The new section provides news, video, stats, standings, schedules, rider profiles, blogs, and more across all major rodeo and bull-riding events – an industry first.

“Rodeo and Bull Riding have one of the most passionate fan bases of any sport in the country,” said Alexandra Roman, director of ESPN Outdoors & Digital Partnerships, ESPN Digital Media. “It takes a special kind of athlete to willingly climb on top of a two-ton bull or a bucking bronco. This section will capture the excitement and provide a 24/7 one-stop window into two of the country’s fastest growing extreme sports.”

The rodeo and bull-riding section on ESPN.com offers fans comprehensive, quality rodeo and bull-riding coverage across all leagues and disciplines in one single destination. The section delivers in-depth coverage and analysis of the Pro Rodeo Cowboys Association (PRCA) and the Professional Bull Riders (PBR). Along with its coverage of all major rodeo and bull riding events, ESPN.com will showcase numerous local events including rodeo festivals and stampedes.

As part of its coverage, ESPN.com’s new section will devote extensive coverage to the following tours:

* Built Ford Tough Series: A tour with over 30 stops which runs from the beginning of the year until early November. The remainder of this year’s schedule has 12 more stops with its next in Tulsa, Okla., on July 18. The tour concludes on Nov. 9 with weekend two of the PBR World Finals in Las Vegas. Among the other destinations still to be visited are Nashville (Aug. 29-30), Jacksonville, Fla. (Sept. 19-20) and Cincinnati (Oct. 3-4).
* Wrangler Pro Rodeo Tour: The PRCA’s rodeo tour which makes stops in 26 different cities from the beginning of January until the end of July. This year’s tour still has stops in Salt Lake City (July 18), Cheyenne, Wyo. (July 19) and Dodge City, Kan. (July 30) remaining on its schedule.
* Dodge Extreme Bulls tour: A ten-event bull riding tour that starts each year in late January and continues through the end of October. This year’s tour has remaining stops in Bremerton, Wash. (Aug. 24), Ellensburg, Wash. (Aug. 30) and Indianapolis (Oct. 24).

Some major events that ESPN.com will cover include:

* National Finals Rodeo: The National Finals Rodeo is arguably the world’s most well-known rodeo event, held in Las Vegas from Dec. 4 through Dec. 13.
* PBR Built Ford Tough World Finals: A two-weekend event that closes out the PBR Built Ford Tough Series tour. The multi-million dollar competition will run from Oct. 31 through Nov. 2 and Nov. 6 through Nov. 9 in Las Vegas.
* 2008 PBR World Cup: A two-day competition between teams from the United States, Brazil, Mexico, Australia and Canada. This year’s event is held in Chihuahua, Mexico from Aug. 16 – 17.

Fans can find the ESPN.com Rodeo and Bull Riding section at: sports.espn.go.com/rodeo/index

Source: ESPN

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