CoverGirl, P.F. Chang's China Bistro Team up in Celebration of the Essence Music Festival

By admin - Posted on July 3rd, 2008

Female Diners Will Receive Free CoverGirl WetSlicks AmazeMint Lip Gloss and a Chance to Attend Exclusive Essence Music Festival Events

NEW YORK, July 1, 2008 -- Getting the check after dinner has never been sweeter. CoverGirl has teamed up with P.F. Chang's China Bistro to offer female diners an exclusive opportunity to try the new WetSlicks AmazeMint lip gloss after dinner. On Friday, July 4th, the first 500 women to dine at P.F. Chang's at 3301 Veterans Memorial Blvd in Metairie, Louisiana will get a free lip color before it hits stores.

And in celebration of New Orleans's world-renowned Essence Music Festival, two lucky ladies will discover two golden tickets with their lip gloss, granting them and a friend access to the star-studded 10th Annual All White Affair and CoverGirl and Alize's invitation only event, AmazeMint Lounge, on Saturday, July 5th.

The lounge, an exclusive event at the W Hotel featuring an art exhibition and silent auction to raise funds for New Orleans charity 34 Ways Foundation, will also introduce CoverGirls's WetSlicks AmazeMint -- a new collection of lip glosses in a variety of shades containing Crest(TM) Peppermint Oil for a burst of breath freshness. Lucky winners will then proceed to the All White Party at Club 360 and Ray's Over the River, also co-hosted by CoverGirl and Alize with Hollywood TV and film celebrity Boris Kodjoe.

Call (504) 828-5288 to reserve a table and dine at P.F. Chang's on July 4th to preview CoverGirl WetSlicks AmazeMint and enter for a chance to win VIP access to the most exclusive Essence Festival events this 4th of July weekend.

CoverGirl WetSlicks AmazeMint will be available at mass-market retailers nationwide beginning July 2008 at a suggested retail price of $4.99 for an 8 ml tube.

About P&G Beauty (NYSE: PG)

P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $22 billion in fiscal year 2006/07, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene(R), Olay(R), Head and Shoulders(R), MAX Factor(R), CoverGirl(R), DDF(R), Sassoon Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), Christina Aguilera fragrance, Escada(R), Hugo(R), Boss(R) and Lacoste(R) fragrances. Please visit pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE P&G Beauty (via PRNewswire)

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