Aerosmith Launches New Activision 'Guitar Hero: Aerosmith' Videogame

Consumers Swarm Times Square to be the First to Play

Jun 25, 2008 -- Activision, Inc. Announces: One of America's greatest rock bands of all time - Aerosmith - will unleash the latest Guitar Hero fan frenzy in Times Square during the launch of their first videogame, Guitar Hero(R): Aerosmith(R). Steven Tyler, Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer will unveil the game at a press conference and VIP celebration at the Hard Rock Cafe.

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Hard Rock Cafe will also be transformed into a Best Buy home theater/videogame lounge where consumers will be among the first to play the game on PLAYSTATION(R)3 before it hits store shelves on June 29.

WHERE: Hard Rock, Times Square - Guitar Hero: Aerosmith Video Game Experience and Aerosmith Press Conference

WHEN: Friday, June 27, 2008, 4:00pm

VISUALS: -- Aerosmith band members speaking on stage
-- Guitar Hero: Aerosmith videogame demonstrations
-- Simultaneous screening of press conference on NASDAQ/Reuters screens above Times Square

VIDEOGAME
OVERVIEW: Rock out to Aerosmith's greatest hits and experience American rock royalty's GRAMMY(R) award winning career with Guitar Hero: Aerosmith. The collaboration offers consumers an unprecedented level of access to Aerosmith's music catalog and an unbeatable soundtrack, with every Aerosmith song being a master recording. Guitar Hero: Aerosmith is available on June 29 nationwide for Xbox 360, PlayStation2, PLAYSTATION3, and Nintendo Wii.

SOURCE: Activision, Inc. (via BUSINESS WIRE)