"Cabela's Dangerous Hunts 2009" from Activision to Attack Multiple Gaming Platforms This Fall

SANTA MONICA, Calif., Jun 25, 2008 -- Activision, Inc. (Nasdaq: ATVI) announced today the upcoming release of Cabela's Dangerous Hunts 2009 for Xbox 360(R) video game and entertainment system from Microsoft, PLAYSTATION(R)3 and PlayStation(R)2 computer entertainment systems, and Wii(TM). The latest title in the best-selling Cabela's Dangerous Hunts franchise puts players in bone chilling, pressure-packed hunting situations as they seek out savage animals in the world's most dangerous locations.

"Cabela's Dangerous Hunts 2009 is about hunting for sport as well as survival," said Dave Oxford, Activision Publishing. "Imagine being rushed by an eight-foot tall, nine hundred pound grizzly bear. You are not thinking about stuffing the bear and placing it in your mountain cabin. Your only instinct is avoiding death."

Players will face raw danger as they encounter the fiercest animals on earth, including lions, grizzly bears, jaguars and more. Accurately modeled Cabela's equipment in the game means the firearms, tactics and gear are all realistic and precise - but this won't always help in the face of an unpredictable, open environment packed with avalanches, elephant stampedes, and piranha infested waters. If you do miss a shot and fail to stop a charging man-eating animal, you will be forced to fight it via a melee defense - but pay attention; it's likely another nearby animal will join the attack.

Cabela's Dangerous Hunts 2009 will also feature a wide variety of gameplay modes, including fan favorite Action Zone, and hunting scenarios ranging from surprise animal attacks to strategic hunts.

The game is scheduled for release in Fall 2008. For more information visit activision.com.

Cabela's

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's(R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter(R). Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock trades on the New York Stock Exchange under the symbol "CAB."

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, activision.com.

(C)2008 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. "PlayStation", "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. (C) 2008 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii and Nintendo DS are trademarks of Nintendo. (C) 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners.

SOURCE: Activision, Inc. (via BUSINESS WIRE)

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