Jonas Brothers Continued 54-Year Television Legacy of "The Wonderful World of Disney" on ABC

Disney's "Camp Rock" Hits Another Bull's-Eye in Target Demos

Sunday, June 22, 2008 -- As part of Disney's Summer of Rock, the Jonas Brothers will continue the 54-year legacy of "The Wonderful World of Disney" franchise, as they host the network premiere of Disney's "Camp Rock", airing SATURDAY, JUNE 21 (8:00-11:00 p.m., ET), on The ABC Television Network. "Camp Rock" a Disney Channel Original Movie, will debut as part of a four-day premiere event on two cable and two broadcast networks of the Disney-ABC Television Group (Disney Channel, ABC, ABC Family and Radio Disney) and via digital broadband at Disney.com.

Quick Take for Saturday, June 21, 2008
(Fast Affiliate Live + Same Day Ratings)

One Night After its Standout World Premiere on Disney Channel, "Camp Rock" Gains Additional Exposure in its Broadcast Premiere On ABC's "The Wonderful World of Disney"

Disney's "Camp Rock" Hits Another Bull's-Eye in Target Demos, Standing as the Top Summer Saturday Entertainment Telecast on Any Broadcast Net in Nearly 6 Years

"The Wonderful World of Disney" Registers the Franchise's Best Numbers Since The December 2006 Premiere of "The Santa Clause 2" in Kids, Tweens and Teens

"The Wonderful World of Disney: Camp Rock/Disney Rocks the Summer"
One night after its winning world-premiere performance on Disney Channel, "Camp Rock" turned around and gained solid additional exposure on ABC in its broadcast premiere. From 8:00-10:30 p.m., ABC's replay of Disney's "Camp Rock" attracted an average audience of 3.6 million viewers. In fact the movie gained audience in each half-hour of its broadcast, growing by nearly 1 million viewers from start to finish (3.1 million to 4.1 million). During the final half-hour of the movie from 10:00-10:30 p.m., ABC earned second place in Total Viewers (4.1 million) and Adults 18-49 (1.1/4). Disney's "Camp Rock" aired on ABC as part of "The Wonderful World of Disney" franchise, which also featured additional material after the movie in "Disney Rocks the Summer" [see "ABC Programming Note" below]. With "The Wonderful World of Disney," ABC qualified as Saturday's dominant No. 1 broadcast network during primetime across the kid and teen demographics: Kids 2-11 (2.3), Kids 6-11 (3.1), Tweens 9-14 (3.2) Teens 12-17 (2.6).

* On its ABC play, "Camp Rock" hit another bull's-eye in its targeted demos of Kids 6-11 (3.1 rating) and Tweens 9-14 (3.2 rating), registering as the highest-rated summer Saturday entertainment telecast on any of the broadcast networks in nearly 6 years - since 7/13/02, NBC's telecast of the theatrical "Men in Black."

* In key kid, tween and teen demos (Kids 2-11/Tweens 9-14/Teens 12-17), "Camp Rock" boosted "The Wonderful World of Disney" to the franchise's best numbers since December 2006 - since 12/17/06, the broadcast premiere of the Disney theatrical "The Santa Clause 2."

* In its world premiere one night earlier on Disney Channel (Friday, 6/20/08), "Camp Rock" (8.9 million) stood as the most-watched television program in its time period, outdrawing second-place CBS by over 3 million viewers from 8:00-10:00 p.m. Also in its debut, the Disney Channel Original Movie emerged as cable's most-watched entertainment telecast of the season (2007-08) and as the network's No. 1 non-sequel movie of all time - second-highest in the history of Disney Channel, behind only the premiere of "High School Musical 2" in August (8/17/07).

* The premiere of Disney's "Camp Rock" on Friday was truly a watershed event among its targeted audience, one of the biggest events on all of television this year. In fact on its Friday night debut telecast on Disney Channel with Kids 6-11 (3.5 million) and Tweens 9-14 (3.4 million), "Camp Rock" attracted a much larger audience than either "American Idol's" season premiere (2.3 million/2.8 million) or its season finale (1.7 million/2.1 million).

ABC Programming Note - Content for "The Wonderful World of Disney": The movie "Camp Rock" aired from 8:00- 10:30 p.m. (approximate end time). Directly following the movie and hosted by the Jonas Brothers, "Disney Rocks the Summer" included a sneak peek behind the scenes of the Disney Channel Original Movie "The Cheetah Girls One World" and the broadcast premiere of the movie's music video, followed by a sneak peek of "High School Musical: Get in the Picture," and concluded with the premiere of the making of the Jonas Brother music video, "Burnin' Up," as well as the video's broadcast debut.

Editors Please Note: Part of an unprecedented, far-reaching cross-platform rollout (June 20--23, 2008), the world premiere of Disney's "Camp Rock" aired Friday night on Disney Channel, followed by its broadcast premiere on the ABC Television Network on Saturday and ABC Family on Sunday. The movie also aired on Radio Disney and will premiere on Disney.com in Disney XD on Monday. Outside of the U.S., "Camp Rock" premiered Friday on Family Channel Canada and Quebec's VRAK.TV (dubbed in French) and will debut on Disney Channels around the world beginning in August.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 6/21/08.

Source: ABC

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