Nickelodeon's 'iCarly Saves TV' Uploads Big Ratings and Wins the Week with All Key Demos

iCarly Prime-Time Special Draws 4.5 Million Total Viewers, Ranks As Basic Cable's Number-One Entertainment Program for the Weekand Year to Date, iCarly Series Ranks as Top Three Tween Show on Broadcast and Basic Cable TV

NEW YORK, June 17, 2008 -- Nickelodeon's hit iCarly series scored big with its first-ever super-sized episode, iCarly Saves TV (June 13, 8 p.m. ET/PT), ranking as the week's number-one entertainment show [non-sports] in total viewers on basic cable television. The program was also number one for the week across all of Nick's key demos -- tweens 9-14, kids 6-11 and kids 2-11 -- on both broadcast and basic cable television.

The special averaged 4.5 million total viewers, a +54% increase over last year's like time period. The prime-time episode also drew an 8.8/1.9 million with tweens 9-14, up +138%. With Kids 6-11, the premiere also hit it big, averaging a 9.1/1.9 million K6- 11, up +69%, and drew a 6.8/2.3 million with kids 2-11, +39% over last year. Overall, for the year to date, the iCarly series currently ranks as the number three show with tweens on all broadcast and basic cable, only behind American Idol and Nick's own Zoey 101. (Source: NMR)

Leading up to the primetime special, the iCarly companion website, icarly.com, received 973,000 visitors. Nickelodeon also supported iCarly Saves TV with a special mini-site nick.com/icarlysavestv, which featured a sneak peek of the special, exclusive behind-the-scenes footage, and music videos from the iCarly album, an iCarly Saves TV game, message boards and an MP3 Player for streaming tracks from the iCarly album. The mini-site received 225,000 visits since its launch on May 29. An iCarly-themed online casual New Game of the Week, "iCarly Gets Zebo," launched on June 12 and generated 496,000 game plays within its first four days on the site. Special iCarly Saves TV videos generated 1.3 million streams on TurboNick. (Source: Omniture SiteCatalyst)

In the television special iCarly Saves TV, the iCarly team is summoned by big-time broadcaster, "TVS Network" to adapt their popular web show for TV to help attract more kid viewers. The clueless network executives proceed to re-tool the show and, adding insult to injury, iCarly's great new band is axed, Carly's sassy sidekick and best pal Sam is fired and tech producer Freddie is reduced to fetching bagels and cleaning toilets.

The series follows its characters on and off webcam as they create their webcast and grapple with everyday tween problems and adventures. Kid viewers who've connected with the TV characters interact with them at real-life companion website icarly.com -- and upload original videos there perchance to wind up on TV. Tops with its target demos, iCarly comes courtesy of executive producer/creator Dan Schneider's (Zoey 101, Drake & Josh) Schneider's Bakery.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for more than 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

SOURCE Nickelodeon

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