Whole Foods Market Announces Eco-Conscious Youth Hosts for "Whole Earth Generation" Show

Six Chosen from Hundreds of Hopefuls Participating in National Casting Call For Inspired Green Youth

AUSTIN, Texas, April 1, 2008 -- In celebration of Earth Month, Whole Foods Market, the world's leading natural and organic foods supermarket, today announced that six fresh-faced, eco-conscious personalities were chosen from hundreds of entries to host its new video podcast series "Whole Earth Generation™," which is dedicated to raising environmental awareness among today's youth.

A national casting call of 8 to 17-year-olds was held in March to discover green-minded hosts for the series. Submissions were accepted on YouTube and in person at Whole Foods Market stores in New York, Chicago and Austin during a special one-day event. Ultimately, six winners - three from the YouTube entries and three from the in-store auditions - were selected among hundreds of entries from around the country. In addition to landing the role as online talent, each new Whole Earth Generation host is awarded select prizes from some of the program's participating green sponsors.

"It is so exciting to see the motivation and passion among kids today about environmental issues. Through this program, we are observing that children are bringing innovative ideas to their teachers and parents while acting within their communities to spread the word about positive environmental change," said Heather Kennedy, director of marketing for Whole Foods Market. "The young winners are green to their new roles as eco-hosts, yet each bring a real knowledge of "green" well beyond their tween/teen years."

The online search led to casting:

* Erin Schrode, 16, of San Francisco, with a video glimpse of her morning routine as a "green girl";
* Burt Chaikin, 14, of Highland Park, Ill., where he acts as the "host" of a recycling themed game show; and
* Lil Peppi, only 9, of Miami who is a super young talent with an inspiring rap calling us to protect the earth.

The in-store casting calls boasted three talents that now get a shot at taking their local eco-conscious fame to a global level.

* India Gray-Farris, 7, of New York -- while just shy of the age cut off - had to be included when she unanimously charmed the judges with a vow to turn junkyards in Manhattan into green gardens;
* Michael Wray, 16, of Dallas, walked away a winner from Whole Foods Market's hometown Austin audition as a natural eco-enthusiast who was extremely motivated by the eco-documentary "Inconvenient Truth"; and
* Angela Jordan, 10, of Wheeling, Ill., wowed the judges in Chicago with her enthusiasm and homemade re-useable shopping bags she crafted as an alternative to plastic.

The original Whole Earth Generation online series will continue to air with original content on Tuesdays through April 29, 2008 on www.youtube.com/WholeFoodsMarket. Upcoming episodes will feature informed content on topics such as:

* green teens building a sustainable house from recycled materials;
* behind-the-scenes preparation for a teen eco-fashion show featuring all-natural hair products and cosmetics and environmentally friendly fashion;
* a tour of "Green Chicago" from sustainable buildings to green-roofed skyscrapers;
* and an insider view to greening local youth sports leagues.

Additionally to celebrate Earth Month, Whole Foods Market announces it is on track with its pledge to end the use of disposable plastic grocery bags at the checkout counters by Earth Day, April 22, 2008 at its more than 270 stores.

Stores across the U.S. will be hosting an assortment of environmental awareness events to celebrate as well ranging from Earth Day fairs, to bag refund donations for local charities, to trade-outs for greener products. Some examples include:

* The Robson Vancouver, Canada store is highlighting local nonprofits and vendors such as an urban composting program, a conservation program to help customers make environmentally friendly seafood choices, and a car sharing service, all to the tune of a local experimental string rock band.
* The San Antonio, Texas store is encouraging shoppers to bring in an incandescent light bulb to exchange for a free Whole Foods Market 365 Everyday Value™ CFL light bulb, which uses less power to supply the same amount of light.
* The North Carolina stores are asking shoppers to "donate their dime" from reusable bag refunds to a foundation focused on sustainable energy usage and local food consumption.
* The Midwest stores allow shoppers to bring in any new or used household cleaner and exchange it for a new full-sized greener cleaner made with natural enzymes by Naturally Clean Solutions.
* In Santa Clarita, California, the Valencia location is hosting a Recycled Art Gallery where school-area children and the local Boys and Girls Club will collect recycled materials around their homes and schools to create mobiles and sculptures for an art display. The adults at that store can learn how to crochet plastic grocery bags into stylish purses.

For details on events at your local Whole Foods Market store, please visit wholefoodsmarket.com/stores.

Source: Whole Foods Market IP, L.P.

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