MLB.com Unveils Unparalleled Product Launch for 2008 MLB Opening Day

Highly-anticipated debut of real-time video alerts online and on mobile devices highlights products

NEW YORK, 03/28/2008 -- MLB.com, the official website of Major League Baseball, will present fans with its largest product initiative ever in preparation for Opening Day of the 2008 season. The highlight of the launch is the introduction of real-time video alerts across two of the site's most popular platforms, Gameday at MLB.com and mobile devices.

ENHANCED GAMEDAY/VIDEO ALERTS
MLB.com has enhanced the real-time application with real-time video alerts, in-depth Game Previews, the MLB.com Daily Rewind recap and other game-specific video. The real-time video alerts, up to 10 per game, will be available via an exclusive free trial for the month of April. In addition, cutting edge technology and collaboration with baseball operations personnel across the Major League will provide precise pitch speed, trajectory and location data from all 30 Major League parks, including unprecedented real-time pitch identification for every pitch thrown this season.

VIDEO ALERTS - MOBILE
Beginning on Opening Day, MLB.com will be delivering real-time video alerts to mobile devices. The alerts will appear within 2-4 minutes from the conclusion of the play on the field and will be offered to Team Alert subscribers at no additional charge from the current rate of $3.99 per month. Fans can sign up by texting "GET (Club nickname)" to 65246. For example, a Mets fan would send the text "GET METS" to 65246.

MLB.TV IN "NexDef"
In 2008, premium subscribers of MLB.TV can watch live games from their computers in "NexDef" at 1.2 megabits per second stream with a 16x9 widescreen format. All 2,430 out-of-market games in the regular season will be available live on both MLB.TV and MLB.TV Premium.

Source: MLB

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