X Games Brazil to be Held April 25-27, 2008

X Games Gold Medalists and Brazilian Skateboard Icons, Sandro Dias and Bob Burnquist, to Compete

March 12, 2008 -- X Games Brazil makes its debut in Sao Paulo, April 25-27, 2008 at the Sambódromo Do Anhembi. Many of the world’s top action sports athletes will be competing in the disciplines of Skateboard Street, Skateboard Vert, BMX Street, BMX Vert, Moto X Best Trick and Moto X Step Up. ESPN has teamed up with one of South America’s premier sports marketing agencies, Reunion Sports & Marketing, to organize the event. This marks the fourth time the event has been in Brazil - the first time in Sao Paulo. From 2002-2004, X Games Brazil was held in Rio de Janerio.

“We are very excited about bringing the X Games back to Brazil,” said Rick Alessandri, managing director, X Games Franchise. “The excitement of the X Games transcends cultures and borders and we’re thrilled to bring our event to a region of the world that shares such a strong passion for action sports.”

“We are pleased to work with Reunion Sports & Marketing to bring X Games Brazil to Sao Paulo,” said German von Hartenstein, Managing Director, ESPN in Brazil. “We look forward to hosting these world-class athletes in Brazil and watching them compete with the country’s best action sports athletes.”

Event sponsors include master sponsor Parmalat, Guaraná, Honda, Ipiranga, and Oi. Tickets to X Games Brazil will be sold through Ticketmaster.

ESPN will produce 15 hours of original programming from X Games Brazil. A total of 9 hours of live programming will air on Brazil’s two ESPN television networks, ESPN and ESPN Brazil as well as air throughout Latin America. Six one-hour highlight shows will air on ESPN Brazil and ESPN networks in Latin America after the event. Complete coverage of the event will be provided on ESPN Brazil’s news and information programs, and live streaming video from X Games Brazil will be featured on EXPN.com.

ABOUT ESPN’s X GAMES FRANCHISE

ESPN, The Worldwide Leader in Action Sports, first developed its X Games franchise in 1995. Part of ESPN Content Development, X Games, Winter X Games and All Access are just some of the original action sports programming currently shown on ESPN and ESPN2. In addition to the two U.S.-based events, ESPN has held X Games competitions and demonstration events around the world including Dubai, Thailand, Brazil, Mexico, Korea, Malaysia and Spain. The global franchise has also expanded its reach to EXPN.com, the definitive site for action sports fans, and to consumer products such as X Games bikes, protective gear, skateboards and DVDs.

ABOUT ReUnion Sports & Marketing

Founded in 1992, ReUnion Sports & Marketing is one of the largest sports marketing agencies in Brazil, and a pioneer in the management of race car drivers. With the growth and success of the company’s activities in the auto racing business, ReUnion launched new lines of business, supporting some of the most important companies in the country. In 2007, ReUnion joined the ABC group of companies, whose major stockholder is international ad guru Nizan Guanaes, as the corporation’s internal sports marketing advertising agency. That same year ReUnion and ESPN Brazil agreed to bring the X Games Franchise to São Paulo in 2008.

reunion.com.br

Details and a list of scheduled athletes for X Games Brazil will be forthcoming on expn.com for the public.

Source: ESPN

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