HBO Launches Official YouTube Channel

By admin - Posted on February 27th, 2008

''It's Not TV; It's HBO…On YouTube''

February 25, 2008 -- Home Box Office (HBO), Inc. and YouTube™ today announced an agreement to offer select promotional content on HBO's new branded YouTube channel.

Starting today, videos from HBO shows including Flight of the Conchords, The Wire, Def Comedy Jam, Real Time with Bill Maher, Real Sports, Extras, Stand Up Comedy, Habla y Habla, and Entourage, will be included in HBO's channel on YouTube. Full length episodes of HBO's original series, In Treatment, will also be available on the channel, as well as promotional content from HBO Films and HBO Documentary Films.

"We are delighted to bring HBO content to the YouTube community and fans of our shows," said Joseph Giraldi, director, digital distribution and partnerships, HBO. "We invest significantly in developing HBO programs and are always searching for new promotional platforms. We are thrilled to continue this tradition by offering the global YouTube audience access to our wide variety of content."

"As the leader in online video, YouTube provides top media companies like HBO an opportunity to broadcast their content to an entirely new audience," said Jordan Hoffner, head of premium content partnerships for YouTube. "The YouTube community watches hundreds of millions of videos everyday and as that number increases, so does the demand for original, quality programming. We are always looking to better serve the needs of our community, and we look forward to connecting existing fans with their favorite programming while introducing a new audience to quality HBO shows."

The HBO YouTube Channel (www.youtube.com/hbo)will be populated with content from the company's most popular shows as well as special YouTube-only features in the near future.

About HBO
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services – HBO and Cinemax – to over 40 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand and Cinemax On Demand, as well as HBO on Broadband, HD feeds, and multiplex channels. Internationally, HBO's branded television networks, along with the subscription video on demand products HBO On Demand and HBO Mobile, bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.

About YouTube
YouTube is the world's largest online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is based in San Bruno, CA and is a subsidiary of Google, Inc.

Source: HBO / YouTube

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