Teddy The Cockatoo Featured in “This Is SportsCenter” Promo Spot
February 25, 2008 -- Teddy the Cockatoo will be featured in the next “This is SportsCenter” on-air promotional spot, scheduled to begin airing on ESPN on Monday, February 25.
The official “This is SportsCenter” web site with sneak peek of the spot: http://sports.espn.go.com/espntv/espnShow?showID=SRDA
“THIS IS SPORTSCENTER” PROMOTIONAL CAMPAIGN
* 280 “This is SportsCenter” promo spots have been produced since the campaign debuted in 1994.
* “This is SportsCenter” promotional campaign was selected by TV Guide as one of the greatest television campaigns of all-time.
* “This is SportsCenter” on-air promo campaign was inducted into the CTAM (Cable & Telecommunications Association for Marketing) Hall of fame in July 2002.
Source: ESPN
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