CBS Sports Teams Up with Cable Operators to Deliver Comprehensive HD NCAA March Madness Video-On-Demand Content

Comcast, Bresnan Sign on to Offer Customers Free March Madness Programming

Monday, February 25, 2008, INDIANAPOLIS---CBS Sports is partnering with cable operators to deliver first-of-its-kind High Definition, Video-On-Demand content dedicated to the NCAA Division I Men’s Basketball Championship. Comcast and Bresnan are the first cable operators to sign on to be part of this exclusive NCAA March Madness programming offer. CBS Sports and CBS College Sports Network (CSTV) will produce customized highlights of 63 tournament games beginning with the first-round games on Thursday, March 20th and historical March Madness vignettes that will be available for free to MSO partners and their Video-On-Demand customers nationwide.

The comprehensive content will be available in high definition and standard definition, and distributed through participating MSO’s VOD platforms, providing fans with complete coverage of all the March Madness action. The VOD programming includes NCAA March Madness Highlights, a daily recap of every game featuring extensive highlights along with selected postgame interviews and team press conferences. March Madness Highlights will be made available daily, giving fans immediate access to 63 tournament contests and the ability to search for specific games.

“Video-On-Demand and High Definition content are top priorities for MSO’s,” said Tony Petitti, Executive Vice President and Executive Producer, CBS Sports. “CBS College Sports Network and CBS Sports are delivering exclusive, compelling programming that has never been available before, as well as leading the way in serving fans with more options, access and control. We’re thrilled operators are taking advantage of the opportunity to provide their customers with the coverage they crave for the NCAA Tournament.”

The exclusive VOD content also features fully-produced NCAA March Madness Memories that are available in High definition and Standard definition. Each program will include moments from 25 of the greatest games from previous NCAA Division I Men’s Basketball Championships, pulled from archived NCAA game and related footage. NCAA March Madness Memories will be available to customers beginning in early March.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaasports.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.

The NCAA is proud to have the following elite companies as official Corporate Champions-AT&T, Coca-Cola and Pontiac-and the following elite companies as official Corporate Partners-DiGiorno, Enterprise, The Hartford, Lowe's, Sheraton and State Farm.

NCAA and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.

Source: NCAA

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