AOL Adds 'In Style' to Content Portfolio

February 13, 2008 -- AOL UK today announces a deal with instyle.co.uk, the online arm of fashion and style bible In Style, owned by IPC Media, the UK’s leading consumer magazine publisher.

From today, users of AOL's Lifestyle channel will have access to fashion tips, expert shopping advice and the latest celebrity photos every day, plus the low-down on how to get the stars' looks for less.

The agreement marks another link between the two companies, both key subsidiaries of the world's largest media organisation, Time Warner. In October last year Time Warner announced the formation of its UK Advertising Council, of which both AOL and IPC are members.

Commenting on the partnership, Michael Steckler, MD AOL UK said "this is a great opportunity for AOL and IPC to work together in bringing exciting content to consumers. AOL strives to offer our users a compelling online experience and as such I am delighted that in IPC we have a quality partner who can deliver a strong and relevant service."

Kirsten Price, In Style publishing director, adds: "We're delighted to be working with AOL on this partnership. It's a fantastic opportunity for us to tap into AOL users by delivering them fabulous celebrity fashion and beauty content from instyle.co.uk on a daily basis."

AOL's Lifestyle channel: www.aol.co.uk/lifestyle

About AOL
AOL is a leading provider of digital communications and content to UK consumers. The AOL service and portal deliver a range of market-leading online content, including music, film, sport, news, shopping and community, as well as email, instant messenger, VOIP, safety and security features. AOL is also one of the leading online destinations for advertisers in the UK.

AOL UK is part of AOL Europe, a business unit of AOL LLC, which operates a leading network of Web brands and is a majority-owned subsidiary of Time Warner Inc.

About IPC Media
IPC Media is the UK's leading consumer magazine publisher. Its portfolio reaches over 70% of UK women and 50% of UK men — that's over 28 million UK adults, and more than 60% of the online population.

IPC's diverse print and digital portfolio offers something for everyone. Its 80 magazines include What's on TV, Pick Me Up, Woman, Now, Marie Claire, In Style, Woman & Home, Ideal Home, Nuts, Wallpaper*, Country Life, The Field, Rugby World, Practical Boat Owner and Look, the high street fashion and celebrity weekly. Digital properties include NME.com, the third largest commercial music website in the UK and housetohome.co.uk, the UK's first homes portal. IPC's brands are very simply at the heart of the UK's cultural life.

Sources: AOL / IPC Media

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