ESPN Deportes Brings En Vivo, Its Virtual Gaming Traveling Stadium to ESPN The Magazine's Next Big Weekend in Scottsdale, AZ

San Diego Chargers Luis Castillo Among Other Sports Personalities in Attendance

January 29, 2008 -- ESPN Deportes, the leading Spanish-language multimedia sports brand supported by television, radio, online, print and wireless, brings its ESPN Deportes ¡En Vivo! interactive consumer experience to ESPN The Magazine’s Next Big Weekend consumer event in the heart of Old Town Scottsdale at the Scottsdale Center of the Performing Arts, Saturday, Feb. 2 noon to 6 p.m.

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In attendance to meet and greet fans will be San Diego Chargers defensive end Luis Castillo, along with Spanish-language Monday Night Football commentator team Álvaro Martín (announcer), former New York Giants Raul Allegre, and SportsCenter anchor Ciro Procuna.

The one-of-a kind, virtual gaming center contained within a giant 90’ X 70’ transportable stadium, will engage sports enthusiasts like never before as it makes its first of nine stops to marquee consumer events in 2008. Sports fans will be invited to visit the 90’ X 70’ “ESPN Deportes ¡En Vivo! to participate in the action-packed virtual games. Once inside the ESPN Deportes Stadium, fans will be introduced to:

* ESPN Deportes ¡En Vivo! Virtual Football Race will give guests the opportunity to outrun each other by stepping on foot controller pads in front of a virtual screen. Sensors will track their performance while running to the goal line. Points will be awarded based on performance.
* ESPN Deportes Radio SportsCenter Desk – will feature a live radio remote.
* ESPN Comfort Zone where consumers get the chance to win prizes while enjoying information on ESPN Deportes, the NFL and DIRECTV Más™.
* Madden NFL 08 en Español, the Spanish-language version of EA’s Madden NFL 08 video game for Xbox360 and PlayStation2 released in December 2007 through a partnership with the NFL and EA Sports. Guests will enjoy Madden NFL 08 en Español’s fully customized Spanish-language offerings featured throughout the game, including calls by ESPN Deportes NFL play-by-play announcer Álvaro Martín and exclusive music by Latin artists Kinto Sol, Molotov and Maná.

ESPN Deportes ¡En Vivo!’s appearance at NEXT will mark the launch of its 2008 nine-city tour to key U.S. Hispanic markets, including Chicago, Dallas, Houston, Los Angeles, Miami, New York, and Orlando throughout the year. During this one-of-a-kind event, the NFL and DIRECTV Más™ will participate as local co-sponsors bringing their brands to life through this unique interactive experience.

“We are happy to kickoff the 2008 tour of ESPN Deportes ¡En Vivo!” with premier partners like the NFL and DIRECTV Más™,” said Maribel Viteri, director of marketing, ESPN Deportes. “ESPN Deportes en Vivo is another example of our commitment to give fans the opportunity to further interact with our brand. We also hope to attract additional sponsors that share our passion for elevating experiential marketing for the Latino sports fan.”

“We are thrilled to add to our existing partnership with ESPN Deportes as we continue to bring the NFL to Hispanics in innovative ways,” said Peter O’Reilly, NFL Director of Marketing. “Expanding our connection with Spanish-language fans is an important priority for the NFL, and we are excited to work together with ESPN Deportes to achieve this goal.”

The Magazine’s NEXT Big Weekend will also feature performances by Grammy Award nominee Soulja Boy Tell’Em who will take the stage to perform and hold a “Crank That” dance challenge with athletes. The event will also feature the newest innovations in sports from pro batter simulators to future concept cars over 21 acres of land at the Scottsdale Performing Arts venue.

About ESPN Deportes

ESPN DEPORTES is the leading multimedia, Spanish-language sports brand dedicated to providing the widest variety of sports to the U.S. Hispanic sports fan via television, online, print, radio and wireless. Sports media assets include ESPN Deportes television which offers unparalleled Spanish-language sports programming, featuring more than 1400 live and/or original hours of sports programming presented annually; ESPN Deportes Radio, the only around-the-clock Spanish-language sports radio network in the U.S., and currently available in 11 of the top 25 U.S. Hispanic radio markets and also distributed on SIRIUS Satellite Radio; ESPN Deportes La Revista, the first general sports Spanish-language magazine in the U.S.; ESPNdeportes.com (www.espndeportes.com ), the #1 Spanish-language sports Web site among Spanish-preferred fans in the U.S.; and ESPN Deportes Wireless, the brand’s emerging business which offers Spanish-language sports content to fans to text message enabled phones.

About DIRECTV Más™

DIRECTV Más™ offers the widest array of Spanish- and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45* Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 250 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTVmás.com or call 1-866-363-1212.

ESPN Deportes ¡En Vivo! 2008 tour

Market / Date / Event / Address
Scottsdale February 2 The NEXT 3939 N Drinkwater Drive Scottsdale, AZ 85251
Miami March 16 Calle Ocho 8th Street and 15th Avenue
Los Angeles April 27 Fiesta Broadway Broadway and 2nd Avenue
Houston May 4 Cinco de Mayo TBD
New York June 8 116th St. Festival 116th Street and 3rd Avenue
Los Angeles June Experiencia Deportiva Salt Lake Park
Chicago July Fiesta del Sol West Chicago - Pilsen W. Cermak
Dallas September Fiestas Patrias Texas Stadium
Orlando October Festival Calle Orange Orange Street

Source: ESPN