ESPN, Domino’s Pizza Team Up for ESPN Shorts Series

January 29, 2008 -- Domino’s Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, is now delivering humor along with its pizza. This week, ESPN will unveil its latest “Shorts” campaign featuring Domino’s Pizza with a series of four, 90-second shorts. The series will air during SportsCenter telecasts at 6 p.m. ET over the span of eight weeks. ESPN Shorts, originally launched in spring 2004, is an innovative product integration approach that fosters the development of a sports-themed story.

“We are always exploring new, innovative ways to deliver brand-building solutions for our advertisers,” said Eric Johnson, executive vice president, ESPN multimedia sales. “Domino’s Pizza will have a distinctive position in our telecast with ESPN Shorts and provide compelling programming for our fans.”

ESPN Shorts engages and entertains the viewer with distinct sports-oriented story lines, while displaying the humor synonymous to ESPN. The story arc of ESPN Shorts centers around the character of Mr. Stanley Palochak, sports party planner extraordinaire. Stanley and his ever-present protégé, Reid, travel the country planning the most outlandish parties for the biggest games on television. Each story line follows a different behind-the-scenes look at creating extravagant sports-watching parties from the preparation stages, through game day, to the final clean-up — complete with follies and mishaps.

“We are excited to collaborate with the sports-enthusiasts at ESPN, who have truly developed the standard for humorous and clever programming that passionate sports fans have appreciated for many years,” said Ken Calwell, chief marketing officer, Domino’s Pizza. “Our consumers are those same fans, and we are pleased to give them a unique welcome to their daily ‘television pastime’ of SportsCenter through the Domino’s ESPN Shorts content.”

About Domino’s®

Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Domino’s is listed on the NYSE under the symbol “DPZ.” Through its primarily franchised system, Domino’s operates a network of 8,510 franchised and Company-owned stores in the United States and more than 55 countries. The Domino's Pizza® brand, named a Megabrand by Advertising Age magazine, had global retail sales of nearly $5.1 billion in 2006, comprised of $3.2 billion domestically and nearly $1.9 billion internationally.

During the third quarter of 2007, the Domino’s Pizza® brand had global retail sales of more than $1.2 billion, comprised of approximately $725.7 million domestically and approximately $510.7 million internationally. Domino's Pizza was named “Chain of the Year” by Pizza Today magazine, the leading publication of the pizza industry and is the “Official Pizza of NASCAR®.” Customers can place orders online in English and Spanish by visiting dominos.com or from a Web-enabled cell phone by visiting mobile.dominos.com. More information on the Company, in English and Spanish, can be found on the Web at dominos.com. Domino’s Pizza: You Got 30 Minutes.

About ESPN

ESPN, Inc. is the world’s leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU), ESPN and ESPN2 HD simulcast services, ESPN Regional Television, ESPN International (34 networks, syndication, radio, web sites), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Enterprises, ESPN PPV, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN360.com (Broadband), ESPN Mobile Properties, ESPN on Demand and ESPN Interactive. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

Source: ESPN

Bookmark/Search this post with:

 •    •    •    •    •    •    •    •    •    •    •    •