PRWeek Awards Name New Line Cinema's Hairspray Campaign as Finalist for the "Arts, Entertainment and Media Campaign of the Year"
By admin - Posted on January 18th, 2008
January 16, 2008 -- New Line Cinema's national publicity campaign for the hit musical comedy film Hairspray has been short-listed for the 2008 PRWeek Award for "Arts, Entertainment & Media Campaign of the Year."
Winners will be announced at the PRWeek Awards dinner in New York City on March 6. All entries were reviewed by a panel of 77 judges and New Line's Hairspray campaign is one of five finalists in its category.
The finalists competing with Hairspray in the "Arts Entertainment & Media Campaign of the Year" category are: Brodeur and The History Channel –Reinventing a Modern Marvel; Edelman and Microsoft Game Studios- Halo 3 PR Program; Ketchum and Fireman's Fund Insurance Company – "Into the Fire:" Igniting Support for America's Firefighters; and Tiller and Amazon.com – Harry Potter-mania at Amazon.com.
Hairspray has grossed more than $200 million worldwide, making it the third highest grossing musical of all time, behind Grease and Chicago.
New Line Cinema has earned two PRWeek Awards for "Arts, Media & Entertainment Campaign of the Year" in the past for its campaigns for The Lord of the Rings: The Fellowship of the Ring in 2002 and Austin Powers: The Spy Who Shagged Me in 2000. In 2005, New Line's campaign for Wedding Crashers was short-listed for the award.
About New Line Cinema Corporation:
New Line Cinema is the most successful independent film company in the world. Its mission is to produce innovative, popular and profitable entertainment in the best creative environment. In addition to the production, marketing and distribution of theatrical motion pictures, the fully-integrated studio has divisions devoted to home entertainment, television, music, theater, merchandising and an international unit. In 2005, New Line partnered with HBO to form Picturehouse, a new theatrical distribution company to release independent films. A pioneer in franchise filmmaking, New Line's Oscar-winning The Lord of the Rings trilogy is one of the most successful film franchises in history. New Line is a division of Time Warner, Inc. (TWX).
Source: New Line Cinema
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