CNNMoney.com Launches Broadband Initiative
By admin - Posted on January 16th, 2008
January 15, 2008 -- CNNMoney.com, the world's leading business and finance Web site, today launched a new broadband initiative designed to give viewers approximately 30 originally produced for the web, broadcast-quality videos per day. CNNMoney.com's homepage has been redesigned to include a prominent, embedded video player to allow users to view video content while continuing to follow breaking business news and live, streaming financial data.
"Whether it be breaking news or newly-created original programming, our video content will be differentiated, highly relevant, and provide a unique, but complementary experience for the site's users," said Jonathan Shar, General Manager of CNNMoney. "We will leverage the power of our award-winning brands: Fortune, Money, and FSB: Fortune Small Business to provide unparalleled access and engaging story-telling through video."
New content highlights include daily segments, weekly shows, monthly programming, and annual specials, overseen by executive producer Caleb Silver, and a team of producers and reporters dedicated to producing online original daily business and finance news and feature video.
Daily segments include: business updates hosted by Poppy Harlow, reporting live from the CNNMoney newsroom; in-depth stock analysis; CNNMoney.com and Fortune-branded commentary; and Street Life, featuring Fortune managing editor Andy Serwer who gives the inside angle on story-making headlines.
There will be weekly-produced packages that leverage the Fortune|Money Group's print publications. In addition, there will be a diverse slate of monthly programming and annual specials from all four business brands, as well as franchise-specific content such as the Fortune 500 and Money's Best Places to Live.
"We are thrilled to launch this comprehensive initiative and aim to be a thriving example of the finest digital video journalism," said Chris Peacock, executive editor and vice president, CNNMoney. "We have a team of producers who can shoot, edit, produce and report from anywhere in the country and get up-to-the-minute coverage for our viewers in real time."
About CNNMoney.com
CNNMoney.com is the world's largest business website. The site is the online home of Fortune, Money, and FSB: Fortune Small Business magazine, and serves as CNN.com's exclusive business site. The site, together with the three titles, is part of the Fortune|Money Group, and attracts nearly 8.0 million unique visitors per month, according to Nielsen/NetRatings. CNNMoney.com is a division of Time Warner Inc., the world's largest media company, and is available online or through internet enabled mobile devices at CNNMoney.com.
Source: Fortune/Money Group
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