ESPN, MobiTV Strengthen Existing Relationship with Launch of ESPN Mobile TV

24/7 Linear Channel Exclusively for the Mobile Platform Connects Sports Enthusiasts to Live Events and ESPN Programming

BRISTOL, CONN. and EMERYVILLE, CA, Jan. 07, 2008 – MobiTV, Inc., the leader in mobile and broadband entertainment services, along with ESPN, today announced the availability of ESPN Mobile TV, a 24/7 channel for wireless which offers a compelling selection of live, simulcast sports events; comprehensive and breaking sports news, mobile-exclusive programming; commentary and analysis; and real-time sports scores and game updates.

ESPN Mobile TV offers full-length live events including college football and basketball, NBA, NASCAR, Major League Soccer, Arena Football League, Major League Lacrosse and more. ESPN Mobile TV also offers content from ESPN fan favorites such as Mike & Mike in the Morning, First Take, Pardon the Interruption, Rome is Burning and Around the Horn, as well as new mobile-specific shows such as ESPN ReSet, ScoreCenter and Fantasy Football Now.

Through the end of January, live events airing on ESPN Mobile TV include:

* More than 50 hours of coverage from the Australian Open Tennis Championships;
* NBA Games featuring the Dallas Mavericks (1/9), Miami Heat (1/18) and Detroit Pistons (1/25) and a marquee match-up between the Los Angeles Lakers and San Antonio Spurs (1/23);
* Men’s college basketball tripleheader involving top-10 teams North Carolina and Duke on January 16 and quadrupleheaders on January 19 and 26;
* More than 10 hours of coverage from Winter X Games 12;
* Coverage of the MLS Draft, and more.

“MobiTV is committed to delivering the marquee TV brands consumers are used to seeing at home and ESPN programming represents a significant milestone in our mission to deliver home-like viewing experience to consumers, wherever they are,” said Jeff Bartee, vice president of content and programming at MobiTV. “The demand for on-the-go and live sports programming has not only contributed to the success of the mobile television category, but has quickly shifted our mobile and broadband services from novelty to necessity.”

“Adding ESPN Mobile TV to the MobiTV lineup is a great example of ESPN’s multiplatform approach to give fans the unmatched live programming and can’t-miss highlights they want, anytime and anywhere,” said Matt Murphy, senior vice president, digital video distribution at ESPN. “As a leader in developing and delivering sports content across both traditional and digital mediums, we’re confident that the continued growth of ESPN Mobile TV will help satiate sports fans’ growing appetite for timely and relevant mobile content.”

ESPN Mobile TV will replace ESPN’s first made-for-mobile sports programming channel launched by MobiTV in July of 2005. The latest ESPN channel will be included in the basic programming line up and will span several of MobiTV’s products, including Sprint TV Xtra (Sprint), MobiTV on AT&T and Axcess TV Live (Alltel), among others.

About ESPN Mobile Properties

ESPN Mobile Properties is devoted to extending the ESPN brand and content over wireless and encompasses a wide variety of products, including the industry's most trafficked sports content wireless site (WAP); ESPN MVP, the immersive sports content application with real-time scores, news, video, personalization for favorite teams and much more; more than 100 daily on-demand video and audio clips; live video and audio content; mobile games; messaging based alert products; and a library of ESPN themed ringtones and wallpapers. ESPN content from ESPN Mobile Properties is available through licensing agreements with every major domestic wireless carrier and in more than 30 countries internationally.

ESPN Mobile TV, ESPN’s first 24/7 channel for wireless is not a simulcast of any existing ESPN network. ESPN Mobile TV is available through MobiTV and on MediaFLO USA’s mobile entertainment service.

About MobiTV

As the leader in mobile and broadband entertainment services, MobiTV is driving the convergence of mobile, content and technology; delivering live television, premium and primetime programming, video-on-demand, satellite and digital music services from the top broadcast and cable television networks and major music labels to millions of global users. Founded in 1999, MobiTV is a privately held company with headquarters in Emeryville, CA. (www.mobitv.com).

Source: ESPN

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