The Bronx is Burning World Championship Limited-Edition DVD Out Dec. 18

- Five-Disc Limited-Edition Collector’s Set Features More Than Seven Hours of Bonus Content Including 1977 World Series Highlights Including the Complete Game Six Telecast
- Collectible Pack Includes Exclusive 1977 New York Yankees World Championship Baseball Cap and Team Photo

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December 14, 2007 -- ESPN Home Entertainment, in conjunction with Genius Products, LLC, celebrates the critically acclaimed screen adaptation of Jonathan Mahler’s bestseller about the New York Yankees’ unforgettable summer of 1977 with a five-disc limited-edition collector’s DVD gift set. The Bronx is Burning World Championship Limited Edition DVD will hit stores nationwide on December 18, 2007 for $59.92 SRP.

“The Bronx is Burning World Championship Limited-Edition DVD featuring new bonus content and an exclusive Yankees baseball cap is sure to be on every fan’s wish list this holiday season,” said Tori Stevens, vice president, ESPN Home Entertainment and Branded Experiences. “The acclaimed series provides Yankees fans an opportunity to experience an unforgettable time in the history of one of the most storied franchises in sports over and over again.”

The Bronx is Burning World Championship Limited-Edition DVD set delivers new bonus content to Yankees fans such as rare archival news coverage of the team including Reggie Jackson’s signing with the Yankees, electrifying World Series highlights and the complete telecast of Game Six, featuring Reggie Jackson’s historic three home run explosion. The DVD set also features more than 40 minutes of ESPN Interviews with Reggie Jackson, George Steinbrenner, Lout Piniella, Willie Randolph, Graig Nettles, Fran Healy and more. The limited-edition collector’s DVD gift set comes in a collectible box with a 5 disc digipack, and an exclusive 1977 World Championship Yankees baseball cap and team photo.

“With the incredible success of the TV mini-series and DVD, this five-disc limited-edition set of The Bronx is Burning celebrates the 30th anniversary of that championship season,” said Trevor Drinkwater, president and CEO of Genius Products. “The gift set, loaded with over seven hours of bonus content, is the ultimate experience for all fans looking to relive the summer of 1977.”

Starring in this dramatic series as volatile manager Billy Martin is John Turturro (Golden Globe nominee - Quiz Show, and The Good Shepherd); Oliver Platt (Emmy and Golden Globe nominee - Huff, and Kinsey) as demanding Yankee owner George Steinbrenner; and as the enigmatic superstar Reggie Jackson, Daniel Sunjata (The Devil Wears Prada and “Rescue Me”).

The Bronx is Burning won a 2007 Multicultural Motion Picture Association “Diversity Award” in the television category, and is in the finalist stage for New York Festivals’ 2008 TV Broadcasting Awards competition for: Mini-Series, Best Direction, Best Soundtrack, and Best Performance (John Turturro, Oliver Platt and Daniel Sunjata). The mini-series will re-air in its entirety Sunday, December 16, on ESPN2 at 7:00 p.m. ET.

SYNOPSIS:

In the summer of 1977, New York was a city in crisis. Paralyzed by a citywide blackout, political strife and the Son of Sam killing spree, the Big Apple was burning. Rising out of this troubled urban landscape to bring hope and inspiration came one of baseball’s most storied franchises, The New York Yankees. Emmy® Award-winner John Turturro (O Brother, Where Art

Thou?), Emmy® and Golden Globe® nominee Oliver Platt (“The West Wing”) and Daniel Sunjata (“Rescue Me”) star in The Bronx is Burning, an ESPN Original Entertainment presentation of the amazing-but-true story of how the New York Yankees single-handedly helped raise the spirits of a city in a time of darkness and uncertainty.

Over 7 hours of bonus features include:

* Outtakes, Deleted & Extended Scenes
* “Stories of ’77” Featurettes
o The Fenway Brawl
o “The Straw That Stirs the Drink”
o Mr. October
o Son of Sam
o The Mayoral Race
o The Blackout
* Extended Interviews
o Reggie Jackson
o George Steinbrenner
o Billy Martin Jr.
o John Turturro
* The Bronx is Burning Webisodes
* “On the Set” Documentary
* 1977 World Series Highlights Including the Complete Game 6
* Archival News Features
o Reggie Jackson Signs
o Handshake Controversy
o Thurman Munson Tragedy
* The Bronx is Burning Anecdotes
o Over 40 Minutes of ESPN Interviews with Reggie Jackson, George Steinbrenner, Lou Piniella, Willie Randolph, Graig Nettles, Fran Healy and More
o Complete Stats for the 1977 Yankees Including ALCS and World Series Box Scores

The Bronx is Burning World Championship Limited Edition

Catalog #: 80801

UPC #: 796019808019

ISBN #: 1-594-44925-2

SRP: $59.92 SRP

RUN TIME APPROX. 360 Minutes

The Bronx is Burning - 3 Disc Special Edition is also available.

The Bronx is Burning - 3 Disc Special Edition

ITEM # 80524

UPC # 796019805247

SRP: $39.92

RUN TIME APPROX. 360 Minutes

About ESPN Home Entertainment

ESPN Home Entertainment, a division of ESPN Enterprises, is a leader in providing sports fans with quality home entertainment products, including critically acclaimed movies, documentaries and instructional DVDs. ESPN Home Entertainment is one of many business units within ESPN, Inc., the world’s leading multinational, multimedia sports Entertainment Company featuring a portfolio of over 50 multimedia sports assets.

About Genius Products

Genius Products, Inc. (OTCBB:GNPI - News), along with The Weinstein Company Holdings LLC, together owns Genius Products, LLC, a leading independent home-entertainment distribution company that produces, licenses and distributes a valuable library of motion pictures, television programming, family, lifestyle and trend entertainment on DVD and other emerging platforms through its expansive network of retailers throughout the U.S. Genius handles the distribution, marketing and sales for such brands as Asia Extreme™, Discovery Kids™, Dragon Dynasty™ , Dimension Films™, ESPN®, IFC®, RHI Entertainment™, Sesame Workshop®, The Weinstein Company® and WWE®. Genius Products, Inc. is the managing member of Genius Products, LLC, in which it holds a 30% equity interest.

Source: ESPN