Best of "This is SportsCenter" Special to Air December 11 on ESPN

By admin - Posted on December 4th, 2007

One-hour retrospective of SportsCenter advertising campaign

November 29, 2007 -- ESPN will present The Best of "This is SportsCenter" Presented by Kay Jewelers, a one-hour special hosted by Karl Ravech chronicling ESPN's ad campaign, on Tuesday, Dec. 11 at 8 p.m. ET.

Created in 1995 by advertising agency Wieden+Kennedy, the “This is SportsCenter” campaign features mini “mockumentaries” that capture comical moments on ESPN's Bristol campus when SportsCenter anchors interact with professional athletes, celebrities and mascots.

"Sports fans tell us that they love the SportsCenter campaign, so we're serving up some of the all-time classic spots from more than 300 that have been produced," said Katie Lacey, senior vice president, marketing." It will be an entertaining look-back at the 12 years of the campaign."

Dallas Cowboys quarterback Tony Romo, who has appeared in two spots this NFL season, said, “I was honored to be featured in the legendary 'This is SportsCenter' campaign alongside guys like Ladainian Tomlinson, 'Big Papi' David Ortiz, Lebron James and Tiger Woods. You know you've arrived when ESPN calls about shooting a SportsCenter spot."

Highlights from December 11’s The Best of "This is SportsCenter” show include:

* A look at more than 50 "This is SportsCenter" commercials including the first ever spot
* Debut of three spots
* Interviews with celebrities and athletes who have appeared in the spots including Roger Clemens, Ben Roethlisberger and Trevor Hoffman

To view the newest and archived spots, log on to the official “This is SportsCenter” web site:

http://sports.espn.go.com/espntv/espnShow?showID=SRDA

“THIS IS SPORTSCENTER” PROMOTIONAL CAMPAIGN

* “This is SportsCenter” promotional campaign was selected by TV Guide as one of the greatest television campaigns of all-time.
* “This is SportsCenter” on-air promo campaign was inducted into the CTAM (Cable & Telecommunications Association for Marketing) Hall of fame in July 2002.

Best of "This Is SportsCenter" will re-air on ESPN (Dec. 19 at 4 a.m.), ESPN2 (Dec. 12 at p.m.; Dec. 31 at 8 p.m.) and ESPN Classic (Dec. 13 and 15 at 10 p.m.).

Source: ESPN

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