Disney's 2007 AAA Club of the Year Winners Announced

Orlando, Fla., 11/7/2007 -- October 7, 2007 Several AAA Clubs were recently recognized by Disney Parks for exceptional results in 2007.

AAA Mid-Atlantic, AAA Carolinas and AAA Shelby County each received Disney’s 2007 Club of the Year Award last week at AAA’s Travel Conference in Ft. Lauderdale.

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Each year Disney Destinations recognizes the top AAA clubs based on highest percent increase in total revenue for Disney Cruise Line Vacations sales and AAA Vacations sales for the Walt Disney World Resort and Disneyland Resort. AAA clubs also are recognized for successful marketing campaigns, as well as success in Disney’s ticket sales program.

In addition, a special award was given to AAA Auto Club South, recognizing the club for selling the most Adventures by Disney vacations – Disney’s new foray into the guided tour business.

Disney’s 2007 AAA Club of the Year overall winners receive a special trophy; a special Disney event for all travel and auto counselor staff and a 2007 Club of the Year pin for all travel agents and auto travel counselors.

"The Disney AAA Club of the Year program provides Disney Destinations an opportunity to recognize the outstanding sales and marketing initiatives of AAA clubs throughout the country as they continue to raise the bar," said Ed Fouché, CTC, senior vice president Travel Industry Sales and Marketing, Disney Destinations.

The category winners are:

Several clubs received recognition for their accomplishments in specific categories. AAA Western & Central New York was recognized in the Best Marketing Plan, Follow-through and Success category, based on overall marketing campaigns including advertisements and direct mail, and promotional efforts. Disney made particular note of the club’s Disney Month initiatives that generated substantial marketing exposure for Walt Disney World Resort, Disneyland Resort and Disney Cruise Line.

AAA Oklahoma recognized for the highest percentage increase in Walt Disney World multi-day ticket sales over prior year.

And, AAA Mid-Atlantic was recognized in the highest percentage increase in Disneyland Resort multi-day ticket sales over prior year.

“AAA clubs sell Disney travel products with confidence, knowing that every package, cruise and ticket they sell represents a commitment to quality and service from two trusted brands,” said Douglas Bower, AAA Travel Vice President. “The AAA Club of the Year Award is a great way to recognize clubs for their outstanding support of the AAA Disney Alliance.”

Disney Destinations has recognized outstanding AAA clubs nationwide with Disney’s AAA Club of the Year program since 1995.

As North America’s largest motoring and leisure travel organization, AAA provides more than 50 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers.

Source: AAA