i-vu Partners with EMI's Charisma Records to Promote Plain White T's and David Guetta in Music Industry First

LONDON, 7th November 2007 -- Charisma Records, part of EMI Music UK, has signed a partnership deal with i-vu, the leading interactive digital screen media network owner, to showcase new music releases via i-vu’s in-store network of screens. Artists featured include US breakthrough act Plain White T’s, who have recently topped the charts with their smash hit Hey There Delilah, superstar DJ David Guetta, new UK singer/songwriter Tom Baxter and R’n’B sensation J. Holiday.

The campaign, which is targeting a mainly female demographic, will see 1600 individual interactive screens placed in over 200 hair salons across the UK, including Trevor Sorbie and Nicky Clarke.

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The i-vu screens will feature two music videos supported with i-frame within each 45 minute programme loop, and will use interactive touch screen buttons to enable the viewer to access additional information about each featured artist, including tour dates, album releases and other promotional information.

Mike Anstey, CEO of i-vu, says: “In an increasingly competitive market, i-vu’s i-frame offers a new way for music artists to launch and is one of the few which provides multi-dimensional ways to experience music.”

“The interactive screens will also allow Charisma Records to break away from traditional music formats as the interactive non-static nature of i-vu’s screens gives viewers the ability to choose what music and information they would like view. The combination of new release artists and additional interactive advertising will add significant value to the i-vu channel.”

Mark Poston, director of Charisma Records, says: “Our aim is to make it as easy as possible for consumers to access our artists and music. The powerful interactivity of the i-vu screens really closes the distance between artist and fan and we’re very happy to be the first music company to partner with i-vu.”

In one of the largest investments in outdoor digital seen in the UK, i-vu recently secured £40 million (US$80 million) of new funding, which will make it the largest digital network in the world - with well over 300 per cent growth in the UK and USA in one year - and enabling it to expand into Europe. Over the past five years, i-vu has established partnerships with some of the leading names in the salon world, including: Clipso, Cobella, Headmasters, Nicky Clarke, Richard Ward, Rush and Trevor Sorbie. It has also attracted advertising clients such as 20th Century Fox, BMW, Gillette, GlaxoSmithKline, L’Oreal, Masterfoods, Nokia, Toyota, Warner Bros and Wella. The funding it has now attracted will enable it to significantly increase its penetration in the UK, USA and Europe and provide advertising brands with the benefits of size and structure.

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For further information, please contact:
Sue Ash and Sarah McCreesh
Ash Communications
Sheraton House
15-19 Great Chapel Street
Soho
London W1F 8FN
Tel: +44 (0) 20 7734 5666
Fax: +44 (0) 20 7734 9666
E-mail: sue@ashcommunications.com

About EMI Music
EMI Music is the recorded music division of EMI Group, the world's largest independent music company. Its EMI Music division represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, Charisma, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, The Good The Bad & The Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Rolling Stones, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Diam’s (France), Utada Hikaru (Japan), LaFee (Germany), Radja (Indonesia), RBD (Mexico) and Vasco Rossi (Italy).

EMI has been at the cutting edge of the rapidly growing digital music marketplace since it released David Bowie’s Hours as the world’s first ever album to be offered as a digital download in 1999. EMI has signed agreements with hundreds of digital partners to distribute its music across the globe. It continues to facilitate the development of a growing range of new digital business models to enable fans to experience and purchase its artists’ output through a number of different platforms including advertising-supported online music streaming in China through Baidu, legal peer-to-peer agreements with QTrax, Mashboxx and GNAB, and a deal to offer advertising-supported videos on mobile phones in the US through Rhythm NewMedia.

For further information on EMI, please visit: www.emigroup.com.

Source: Group Limited