Comedy Central Hires Deena Stern as Vice President, Brand Marketing

USA Network Exec Assumes Post At COMEDY CENTRAL® In New York

NEW YORK, October 31, 2007 -- COMEDY CENTRAL has named Deena Stern, vice president, brand marketing, it was announced by Peter Risafi, senior vice president, brand marketing/executive creative director, to whom she will report. In her new role, Stern will oversee all brand marketing initiatives for COMEDY CENTRAL, including consumer and trade advertising, digital marketing, ancillary business marketing and COMEDY CENTRAL events. Stern will also work with the Content Distribution and Partner Marketing Group to support their programs and ensure COMEDY CENTRAL's programming priorities are highly visible across all distribution platforms.

Prior to joining COMEDY CENTRAL, Stern spent 10 years at USA Network, most recently as senior director, brand marketing strategy. In that post, she oversaw the strategic development, media planning, consumer promotions and creative development for the network's major initiatives including the Emmy®-nominated "The Starter Wife," "Monk," "Psych," "Burn Notice" and "The 4400." Stern was also instrumental in launching the USA Network's Characters Welcome brand campaign.

"I am thrilled that Deena has joined our team and look forward to working with her as we continue to build the COMEDY CENTRAL brand within the traditional and digital spaces," said Risafi. "Deena was instrumental in helping develop a distinctive, brand image for USA Network; I know she’ll bring the same insight, focus and creativity to COMEDY CENTRAL."

Before her tenure at USA Network, Stern held an account management position at Grey Entertainment. Stern holds a BA in American Studies from Brandeis University.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 91 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of VIACOM Inc.'s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is www.comedycentral.com.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 140 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC,MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: Comedy Central

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