Multi-Platform Marketing Campaign Launched for the New Holiday Comedy Fred Claus

Time Warner Cable Teams with Warner Bros. Pictures on Fred Claus

October 25, 2007 -- Time Warner Cable (TWC) is teaming with sister company Warner Bros. Pictures to launch an integrated marketing campaign in support of the new holiday comedy Fred Claus, starring Vince Vaughn and Paul Giamatti, opening in theatres nationwide on Friday, November 9.

The integrated effort features "Exclusive Extras" in HD and standard definition on TWC's On Demand platform, a dedicated website (www.fredclausgiveaway.com) offering a Fred Claus sweepstakes and new original video games based on the film.

"We saw the Fred Claus promotion as a way to provide our customers with free, engaging HD and standard definition content that not only promotes the movie but demonstrates what the Time Warner Cable platform is capable of," said Lauren LoFrisco, Group Vice President of Marketing Communications. "We are providing additional value to our customers, giving them family entertainment on all of our platforms and enhancing that relationship through the website, which creates additional opportunities for an ongoing dialogue."

TWC customers can view the "Exclusive Extras," or video vignettes, on TWC's Entertainment On Demand and HD Showcase On Demand. The vignettes are introduced by Santa's Head Elf Willie, played by actor John Michael Higgins in Fred Claus. In each vignette, Willie offers Fred Claus extras, including behind-the-scenes footage and deleted scenes from the film. A new vignette will be added each week for seven weeks. Viewers will also have a chance to enter a Fred Claus sweepstakes to win weekly prizes, including a $10,000 home theater system provided by Circuit City, a retail partner of Time Warner Cable.

Time Warner Cable also leveraged Fred Claus movie assets to create advertising spots promoting their bundle, HDTV and Road Runner High Speed Online. The program will also be promoted at Circuit City stores in Time Warner Cable footprints, as well as through such local market extensions as radio remotes, customizable posters for payment centers, movie screenings for triple play and bundled customers as well as VOD street teams.

"In today's multi-platform world, where marketing success depends on reaching consumers wherever they are, Warner Bros. Pictures is fortunate to be able to partner with our sister company. Thanks to Time Warner Cable's integrated platform, we can reach potential fans of Fred Claus whether they are online or watching television," said Debbie Miller, EVP of Warner Bros. Pictures Domestic Theatrical Marketing.

The vignettes were developed by Ogilvy's Branded Content and Entertainment group in partnership with RTC Relationship Marketing (RTCRM) who developed the website and promos, and with Don Jagoda Associates (DJA), who managed the development of the games and the sweepstakes program, as well as Fame Retail who developed all of the in-store merchandising materials

About Warner Bros. Pictures' new holiday comedy Fred Claus

Fred Claus (Vince Vaughn) has lived his entire life in his brother's very large shadow. Fred tried, but could hardly live up to the example set by the younger Nicholas (Paul Giamatti), who was just a perfect...well...saint. True to form, Nicholas grew up to be the model of giving, while Fred became the polar opposite: a fast-talking repo man who's run out of luck and money. Over Mrs. Claus' objections, Nicholas agrees to help his brother on one condition: that he come to the North Pole and earn the money he needs by working in Santa's workshop. The trouble is that Fred isn't exactly elf material and, with Christmas fast approaching, Fred could jeopardize the jolliest holiday of the year. Warner Bros. Pictures presents a Silver Pictures Production, in association with David Dobkin Pictures and Jessie Nelson Productions, a Film by David Dobkin, Fred Claus. The film is directed by David Dobkin (Wedding Crashers) from a screenplay by Dan Fogelman (Cars), story by Jessie Nelson (I Am Sam) and Dan Fogelman. Joel Silver, Jessie Nelson and David Dobkin produced the film, with Paul Hitchcock serving as executive producer and Vince Vaughn co-producing. Fred Claus stars Vince Vaughn (Wedding Crashers), Paul Giamatti (Sideways), Miranda Richardson (Harry Potter and the Goblet of Fire), John Michael Higgins (The Break-Up), Elizabeth Banks (Spider-Man 3), with Rachel Weisz (The Constant Gardener), with Kathy Bates (Failure to Launch) and Kevin Spacey (Superman Returns). Fred Claus will be released by Warner Bros. Pictures, a Warner Bros. Entertainment Company. This film has been rated "PG" by the MPAA for "mild language and some rude humor." Soundtrack Album on Warner Bros. Records. www.fredclaus.net For downloadable information and photos from Fred Claus, please visit press.warnerbros.com.

About Time Warner Cable
Time Warner Cable owns and manages cable systems passing approximately 26 million homes in 33 states. Headquartered in New York City, Time Warner Cable has 14.7 million customers for its various products, including video, high-speed data and residential telephone. This includes approximately 13.4 million basic video subscribers and more than 6.7 million customers who purchase more than one product. Time Warner Cable includes some of the most technologically advanced and best-clustered cable systems in the country, with nearly 85 percent of the Company's customers located in five geographic regions: New York, Texas, Ohio, the Carolinas and Southern California. It is the largest cable provider in the nation's two largest cities, Los Angeles and New York. Leveraging its leadership in innovation and quality customer care, Time Warner Cable delivers advanced products and services such as video-on-demand, high-definition television, digital video recorders, high-speed data and Digital Phone.

Source: Time Warner

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