O2 Offers Exclusive Led Zeppelin Content

Customers get chance to win tickets to one-off concert

10/19/07 -- O2 today announced that it will offer its customers exclusive Led Zeppelin content until 12 November 2007.

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O2 UK has signed an exclusive deal with Warner Music UK to provide its customers with a host of Led Zeppelin content and exclusives, the first time Led Zeppelin fans can get this content on mobile.

To mark the release of Led Zeppelin’s Mothership, O2 customers will get exclusive access to the first ever release of the Zeppelin Mobile content as well as rare, highly desirable prizes.

“Led Zeppelin is the greatest rock band ever and with over 300 million albums sold worldwide their music clearly has a global appeal that spans generations” said David Dorn, Senior Vice President of e-commerce, Rhino Entertainment. “In a country that contains some of the group’s most fervent fans, both long standing and new, we are very pleased to be working with O2 to offer for the first time a range of exciting mobile music experiences created from Led Zeppelin’s legendary catalogue of recordings.”

Sally Cowdry, O2 UK Marketing Director, said “We have established our music credentials with events such as the O2 Wireless Festival and our partnership with The O2. O2 is truly the music fans’ mobile network, so we’re delighted to be able to offer our customers exclusive access to this material and a chance to get the hottest tickets of the year”.

O2 customers who download an exclusive Led Zeppelin ringtone will be entered into a prize draw to win one of six tickets to their unique sold out show at The O2 on 26 November. Other prizes, such as one of only two tickets for the sound-check performance, a full catalogue box set, framed artwork, as well as posters, badges, and cut-outs are also on offer.

O2 customer’s text LEDZEP to 2020 to be provided with a link to download their favourite tone to their phone. Tones cost £2.50. The Led Zeppelin content will also be readily available to O2 customers on O2 Active in the ‘What’s New’ section. The O2 mobile portal accounts for 50% of all UK mobile internet traffic, with 5m unique customers visiting the portal every three months.

This is the first time ever that Led Zeppelin’s music has been made available digitally. Led Zeppelin Mastertones available exclusively to O2 from 15 October to 12 November are:

Good Times Bad Times
Dazed And Confused
Communication Breakdown
Heartbreaker
Living Loving Maid
Moby Dick
Bring It On Home
Immigrant Song
Black Dog
Rock And Roll
Four Sticks
Stairway To Heaven
Misty Mountain Hop
When The Levee Breaks
Dancing Days
D'Yer Mak'er
The Ocean
Houses Of The Holy
Custard Pie
Trampled Underfoot
Kashmir
All Of My Love

About O2
O2 is a leading provider of mobile services to consumers and businesses in the UK. These services include voice, text, media messaging, games, music and video, as well as always on data connections via GPRS, 3G and WLAN. Every month, O2’s 17.8 million customers send well over a billion text messages. O2 UK is part of Telefónica O2 Europe which comprises mobile network operators in the UK, Ireland and Slovakia along with integrated fixed / mobile businesses in Germany and the Czech Republic. Telefónica O2 Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively as well as having 100% ownership of Be, a leading UK fixed broadband provider

O2 was ranked as 5th best place to work in the Best Companies to Work for 2007 List and has been awarded a two-star accreditation denoting an ’outstanding’ company.

(For b-roll footage of O2, please visit www.thenewshub.co.uk [ http://www.thenewshub.co.uk/ ])

About Rhino Entertainment
Based in Burbank, California, Warner Music Group’s Rhino Entertainment was formed 29 years ago and is the world's leading pop culture label. Emphasizing flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humour and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds. Rhino is also expanding the definition of what a catalogue music company is as evidenced by the label’s recent name and likeness representation deal with legendary band Grateful Dead. The vast Rhino catalogue of more than 5,000 CDs, videos, and digital exclusive albums features material by Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon, Curtis Mayfield, among many others.

Source: Warner Music International