allamericanpatriots.com :: Business

ESPN's Eric Johnson Named Executive Vice President, Multimedia Sales, ESPN Customer Marketing and Sales

Energy   Environment   Labor   Obama   Education   ARRA   By state   more...

By admin - Posted on October 2nd, 2007
Tagged:  •    •    •    •  

October 1, 2007 -- Eric Johnson, formerly senior vice president, is promoted to executive vice president, multimedia sales, ESPN Customer Marketing and Sales. Johnson will develop and lead ESPN’s multimedia sales team, designed to manage all sales activity across the spectrum of ESPN media assets, including television, Internet, radio, print, wireless and broadband. Reporting to Ed Erhardt, president, ESPN Customer Marketing and Sales, Johnson will be based in New York.

“Eric is being recognized for his outstanding management skills and sales success. His experience at ESPN as well as his background in the agency business and in magazine sales positions him well for our ongoing quest to provide multimedia solutions for our clients,” said Erhardt. “His leadership was critical to the successful merger of our West Coast television, magazine and

Internet sales groups into cohesive, multimedia teams who have since demonstrated superior performance across all our platforms.”

Johnson had been senior vice president, multimedia sales since April 2006, overseeing the Burbank, Calif. office, which is responsible for national advertising sales for West coast-based clients and agencies, which include all ESPN networks as well as ESPN Radio, ESPNZones, ESPN Outdoors and ESPN International.

Johnson joined ESPN in 1999 as an Account Executive and was directly responsible for West Coast account television sales.

Prior to joining ESPN, Johnson was a media director at Grey Advertising and an account executive for TIME Magazine in Los Angeles.

Johnson was graduated from the University of California in 1991 and received a bachelor of arts degree in economics.

About ESPN Sales:
ESPN Customer Marketing and Sales, the sports sales and marketing arm of The Walt Disney Company, is the world’s leading integrated sports marketing and sales media entity. The company represents an unparalleled collection of multimedia sports assets and leads the industry in developing specialized programs designed to drive clients’ marketing goals and initiatives.

Source: ESPN

Scroll down for related articles: