'America's Next Top Model' Stays Fierce, Winning Its Time Period and Building Over Last Week and Year Ago
September 27, 2007 -- The CW’s hit reality series "America's Next Top Model" handily won the 8-9:00 p.m. hour, beating all competition in the target demos of adults 18-34 (3.0/10), women 18-34 (4.8/14), teens (3.2/12) and female teens (5.4/19), according to Live Plus Same Day Nielsen ratings for Wednesday, Sept. 26, 2007. Top Model ranked second in the hour among women 18-49 (3.8/10).
The combination of Top Model and Gossip Girl lifted The CW to year-to-year growth on Wednesday night of 3% in women 18-34 (3.6/10), 22% in teens (2.8/10), and 26% in female teens (4.9/17).
Overall, The CW was second on Wednesday night among women 18-34 (3.6/10) and first among teens (2.8/10) and female teens (4.9/17).
Top Model built in its second week, improving on last week’s premiere by 3% in adults 18-34, 12% in women 18-34 and 6% in women 18-49.
Top Model continued to out-perform its year ago delivery, up 7% in adults 18-34, 17% in women 18-34, 6% in women 18-49, 23% in teens and 23% in female teens versus the same night a year ago.
At 9 o’clock, Gossip Girl remained the top choice among younger viewers, ranking first in the hour among teens (2.5/9) and female teens (4.4/15).
Despite facing tough premiere competition this week, Gossip Girl retained 89% of its series debut audience last week in teens, 85% in female teens and 77% in women 18-34 (2.4/6).
The CW continued to score in major markets in the network’s target demo with America’s Next Top Model and Gossip Girl. Among women 18-34, The CW was the number one network on Wednesday in New York, Los Angeles, San Francisco, Boston and Washington, D.C.
Source: Time Warner
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