SignStorey Appoints New Marketing Executives

09.26.2007 -- SignStorey, Inc., a leader in the distribution of video programming and advertising content to retail stores, announced today the appointment of two executives to its marketing team. Jeff Weidauer, an industry veteran with nearly 30 years of retail supermarket experience, including roles in operations, merchandising and marketing, has been named Vice President of Marketing. Janet Metzger, whose background includes 20 years of experience in retail advertising, was named Director of Retail Marketing. Earlier this month, SignStorey entered into a definitive agreement to be acquired by the CBS Corporation. SignStorey will be renamed "CBS Outernet" upon closing of the deal, which is expected in the fourth quarter of 2007.

"We are fortunate to have both of these highly accomplished executives to spearhead SignStorey's marketing and strategic efforts," said Virginia Cargill, SignStorey CEO. "Their wealth of knowledge and contacts on the retail side will help us continue to grow our reach in stores across the nation. Importantly, they will support our existing partners in charting a strategic direction that derives the greatest benefit from our network."

Weidauer began his career in San Diego with Lucky Stores, and has worked in all areas of store operations for Lucky and American Stores. As Corporate Director of Advertising for Albertsons following the merger with American Stores, Weidauer managed all aspects of a nearly half-billion dollar ad budget including print, online, TV, radio and direct mail for Albertsons, Acme, Jewel, and Shaw's, along with the Sav-on and Osco drug chains. Most recently, as Director, Brand Advertising, Weidauer created the vision for the current Supervalu in-store media network, overseeing all aspects of strategic development and expansion, along with content creation and management throughout the chain. Weidauer received his B.S. from the University of Redlands, and is a graduate of the University of Southern California Food Industry Management Program. He will report directly to Cargill.

Metzger began her career with Safeway's Arizona region, focusing on corporate sponsorships and PR events with the city of Phoenix. In 1995, Metzger joined Albertsons in Boise, Idaho, working with their divisional advertising team. Metzger joined Albertsons' corporate marketing group, where she managed the company's first step into a customer-focused meal solutions program and helped launch the company's loyalty program. In 2005, Metzger became the corporate Advertising Production Manager and managed the day-to-day creative direction, brand management and media planning of Albertsons in-store media network. Metzger attended the University of Idaho and graduated from Collins College of Design in Tempe, Ariz. She will report to Weidauer.

About SignStorey

SignStorey, a leading provider of in-store media networks to grocery retailers, is currently installed in over 1,400 stores nationwide, reaching approximately 72 million shoppers each month. The company’s retail banners include Supervalu’s Albertsons, Acme, Shaw’s, and Jewel, along with leading regional grocers SaveMart, Pathmark, Price Chopper, Pick ‘n Save, and Ukrop’s. SignStorey’s approach enables grocers, advertisers, and content providers to capture the interest of an increasingly difficult to reach audience, combining brand marketing with relevant content that consumers want, to reach grocery shoppers at the point of decision. SignStorey delivers valuable information to shoppers within the supermarket perimeter where over three-quarters of consumers shop, in key partnerships with leading content providers CBS and Meredith Publishing.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW – a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to www.cbscorporation.com.

Source: CBS Broadcasting Inc.