ESPN's Sunday NFL Countdown Continues to Grow Its Audience – Up 11% in 2007

Monday Night Football: Wins Night In Key Male Demos

September 25, 2007 -- ESPN’s Sunday NFL Countdown (11 a.m. – 1 p.m. ET) is averaging 2,258,000 households, an increase of 11% compared to the first three weeks of last year’s season. The show – which has seen its audience grow every year since 2001 – is averaging a 2.3 rating, up from 2.2. Among men 18-34, a key demo group, the show is averaging 859,000 impressions, up 33% from 648,000 at this point in 2006.

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Last night’s Tennessee Titans – New Orleans Saints game on ESPN’s Monday Night Football earned a 8.6 rating, helping ESPN “win the night” for viewership in all the key male demos among all television networks – broadcast or cable – in prime time. Data for traffic to ESPN.com’s NFL content is not yet available for the game.

The 31-14 win by the Titans was seen in an average of 8,290,000 homes, the third most in cable television for the year, and averaged 10,792,000 viewers (P2+). So far this season, ESPN’s four NFL games account for the second-, third-, fourth- and sixth-most-watched shows on basic cable in 2007 (Disney Channel’s High School Musical 2 is No. 1 with 9.4 million HHs).

From the kickoff of ESPN’s NFL studio programming at 4 p.m. through the conclusion of the game, ESPN delivered 19.0 gross household coverage ratings for its MNF coverage.

NEXT WEEK ON MNF

Next week on ESPN’s MNF, the New England Patriots visit the Cincinnati Bengals at 8:30 p.m. The day’s complete NFL schedule on ESPN:

Time (ET) - Program

3:30 p.m. - NFL Live
4 p.m. - NFL PrimeTime
5 p.m. - Around the Horn
5:30 p.m. - Pardon the Interruption
6 p.m. - SportsCenter
7 p.m. - Monday Night Countdown
8:30 p.m. - MNF: New England Patriots at Cincinnati Bengals
11:30 p.m. - SportsCenter

Source: ESPN