Dress Like MTV's Lauren Conrad

Create Your own "Hills" store

NEW YORK, Sept 20, 2007 /PRNewswire via COMTEX News Network/ -- Lauren Conrad, star of MTV's hit show "The Hills," will debut her much anticipated clothing line, Lauren Conrad Collection, in MTV Networks Virtual Hills on Monday, September 24th with a special appearance in-world.

Lauren Conrad's chic fashion has inspired legions of young women to emulate the aspiring designer's casual-luxe California style. Following the debut of her real-world line at the PROJECT Trade Show in Las Vegas last month, fans in Virtual Hills now will have several virtual items based on Conrad's real-world line, including the Sophia dress, the Jillian dress and more, to show off on their avatars. And it doesn't stop there - fans will be able to simply click on the virtual item they like and immediately go online to purchase the real-world item for themselves.

The Fall Preview line of Lauren Conrad Collection is currently available online at www.shoplaurenconrad.com. The line will be expanded in the coming months and the Spring 2008 collection be available in specialty boutiques and national retailers in early 2008. Featuring her signature style of flirty dresses and chic separates, Lauren Conrad Collection will take self-expression in and out of Virtual Hills to new heights.

Create Your Own "Hills" Stories

Beginning this week, fans will be asked a new question about their lives every other week that mirror the events unfolding on "The Hills" on-air. The community will bring their stories to life, submitting screenshots or machinima footage, and vote on the best submissions throughout the week. Winners will be announced on the same day that the next question is posed and receive virtual and real-world prizes, including an autographed "The Hills" DVD, a $50 gift certificate, virtual Team Heidi/Team Lauren t-shirts, and a virtual private party with a guest band appearance.

Graduate and Celebrate

On Thursday, September 27th fans can join in the festivities as the cast of Newport Harbor celebrate their graduation with a special party at Sejours in Virtual Newport Harbor. Get decked out in your best and celebrate with Grant from the show.

In addition, Virtual Newport Harbor will crown the avatar who has attended the most parties in Virtual Newport Harbor with a $2,000 grand prize (in real money that is).

Get the Scoop and Meet the Stars

In addition, fans will have the chance to meet some of their favorite cast members from "The Real World: Sydney," "The Hills" and "Newport Harbor," throughout the rest of the month. Whether it's Clay, Grant or Allie from MTV's "Newport Harbor," Shauvon from MTV's "Real World: Sydney," or Lauren, Heidi or Lo from MTV's "The Hills," series devotees will be able to find out all of the gossip from their favorite on-air shows.

MTV Networks Virtual Worlds

MTV Networks currently boasts 6 virtual worlds, including Virtual Laguna Beach, Virtual Hills, Virtual Pimp My Ride, Virtual Real World, Virtual Newport Harbor and Virtual VMAs. MTV Networks works with Makena Technologies, creator of the popular social virtual world There.com, to develop its virtual worlds and leverage Makena's many years of experience in developing one of the Internet's largest 3D social virtual worlds, its understanding of the youth demographic, its development of an in-world economy, and its sophisticated integration of user-created content.

For more information on all of MTV Networks virtual worlds, visit http://www.vmtv.com.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 137 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 260 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: Viacom

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