ABC's Return to NASCAR NEXTEL Cup Delivers Ratings, Viewership Increase for Richmond Race

Chase for NASCAR NEXTEL Cup Coverage Begins Sunday at New Hampshire

September 10, 2007 -- The first NASCAR NEXTEL Cup race televised on ABC since July 2000 delivered an increase in ratings and viewership for the Chevy Rock & Roll 400 at Richmond International Raceway. The telecast by ESPN on ABC delivered a 4.2 fast national rating with more than 4,731,000 households and more than 6,750,000 viewers.

The households represent a 33 percent increase (up from 3,568,000) and the viewership increased 28 percent (up from 5,288,000) from last year’s Richmond telecast.

ABC won Saturday night in all key adult demographics, and the race delivered ABC its largest Saturday night audience since April, as well as its strongest Adult 18-49 Saturday night audience since December.

ESPN on ABC will have live coverage of all 10 races in the Chase for the NASCAR NEXTEL Cup, beginning with Sunday’s race at New Hampshire International Speedway in Loudon, N.H. The telecast begins at 1 p.m. ET with NASCAR Countdown.

Source: ESPN