Chicago White Sox Select Energy BBDO as Advertising Agency

09/05/2007, CHICAGO -- The Chicago White Sox have hired creative agency Energy BBDO (Chicago) to serve as the organization's advertising agency of record.

"The White Sox are extremely thrilled to start the new relationship with Energy BBDO as our advertising agency partner," said Brooks Boyer, White Sox vice president and chief marketing officer. "We sincerely believe they will help the team deliver to fans an original and passionate viewpoint of Chicago White Sox baseball."

Energy BBDO handles numerous brands for clients including: Bayer, Beam Global Spirits & Wines, Inc., Dial and Wm. Wrigley Jr. Co., among others.

"Nothing is better than a White Sox win. Becoming the advertising voice of the White Sox gives us a great opportunity to use all of our creative tools to energize a brand that represents the heart and soul of Chicago," said Jim Hyman, senior vice president, group creative director, Energy BBDO. "We look forward to developing work that works; and work that both drives fans to the ballpark and showcases the White Sox and Energy BBDO at their very best."

"The decision to go with Energy BBDO was based on the agency's strategic vision, creative advantage and sincere passion for White Sox baseball," said Boyer. "The overall selection process, with the tremendous volume and quality of proposals received from local agencies, demonstrated the abundance of talent interested in working for the White Sox."

Source: MLB

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