Nickelodeon's The Naked Brothers Band Goes Global with Exclusive Premiere of Their First Music Video 'If That's Not Love'

- Nickelodeon's The Naked Brothers Band Worldwide Premiere of 'If That's Not Love' on Monday, September 3 at 5 P.M. (ET/PT)
- Music Video and Behind-The-Scenes Package Premieres Simultaneously Across

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- Nickelodeon's Digital Networks And Internationally Around The World
- Series Theme Song 'If That's Not Love' Is Featured On The Highly Anticipated
- Debut Album, The Naked Brothers Band, Hitting Retail October 9

NEW YORK, Aug. 30 -- Nickelodeon's The Naked Brothers Band are ready to party like real-life rock stars when the tween sensation kicks off their first world premiere music video "If That's Not Love" on Labor Day, Monday, September 3 at 5 p.m. (ET/PT) with repeats at 6 and 7 p.m. (ET/PT). The highly anticipated music video will be preceded by an eight-minute "Behind-The-Scenes of the 'If That's Not Love' Music Video" television special which will premiere on Nickelodeon and it's digital networks The N and Nicktoons Network as well as globally on Nickelodeon UK, Nick Australia, Nick Latin America and via Nick's program sales partner, Canada's YTV. The 11- minute music video package will also be streamed online at TurboNick, nick.com's broadband video site. It will also appear on The-N.com. mtv.com and vh1.com.

"The Naked Brothers Band have delivered a fantastic music video," said Doug Cohn, Senior Vice President, Music Marketing & Talent, Nickelodeon Networks. "With a hit show in production, an upcoming TV movie, the world premiere music video and their new CD about to hit stores - these guys are poised to be the next big thing."

"If That's Not Love" is the theme song from the hit TV series and is featured on the band's debut album, The Naked Brothers Band, which is being released by Nickelodeon and Columbia Records on Tuesday, October 9. The CD includes 15 original songs from the hit series, with all music written and performed by the show's stars, Nat Wolff and Alex Wolff. The album is produced and arranged by Michael Wolff (Nat and Alex's real-life and television series dad) and Michael A. Levine.

"If That's Not Love" was shot this summer in Jericho, Long Island and was directed by famed hip hop video music director Scott Franklin. Franklin, has collaborated and directed many top music videos for such artists including: Amerie, Juelz Santana, Daddy Yankee, Jim Jones featuring Diddy and Remy Ma, among others.

Summer magic is the premise for the "If That's Not Love" music video. Nat and Alex arrive at an empty dilapidated pool at a run down motel with disappointed vacationers longing for relief from the heat. The band takes matters into their own hands and quickly tries to bring some summer fun to its guests. They leap into the empty pool and begin to jam with make shift instruments, but then something magical happens. Water begins to fill the vacant pool and their mock instruments magically turn into a real life keyboard, drum set, guitar, bass and cello as the summer resort quickly lights up with the band jamming in the pool to "If That's Not Love."

The world premiere video leads up to The Naked Brothers Band first one- hour television movie, Battle of the Bands premiering on Saturday, October 6 at 8 p.m. (ET/PT). Band leaders, brothers and real life rock stars, Nat Wolff and Alex Wolff, sign up for the ultimate battle of the bands charity event that will have them not only dueling for musical supremacy but competing in an all out lyrical war against rock rivals band, the L.A. Surfers led by conniving bad boy singer Bobby Love. Nat will not only compete for center stage but in an unexpected twist of fate ... for Rosalina's heart as well.

The premiere of The Naked Brothers Band television series delivered Nickelodeon's highest-rated premiere in seven years with kids 6-11 and the series quickly became one of the top programs for tweens on television. The hit Nickelodeon series continues to break barriers across a variety of platforms including its broadband media player interactive game and downloadable podcasts on nick.com and iTunes. The series has created a tween- focused on-line frenzy from fans on Nick.com through message boards, online games and podcasts.

Inspired by the Wolff siblings' real-life, preschool-born band, The Naked Brothers Band follows a world-famous rock group, chronicling their fame, friendship, temporary break-up and adolescent experiences. The cameras track the charismatic, rock stars -- led by dreamy, sensitive singer-songwriter Nat, 12, and energetic, unabashedly adorable drummer Alex, 9 -- on and off stage, focusing, too, on their celebrity lifestyle with all of its perks and problems. Featured as well are the Wolff boys' real-life friends and band mates from pre-school days: cellist Thomas (Thomas Batuello) and keyboard player David (David Levi), along with guitarist Qaasim (Qaasim Middleton) and bassist -- Nat's crush -- Rosalina (Allie DiMeco). Cooper (Cooper Pillot), the band's pint-sized manager, completes the tween troop, and Jesse (Jesse Draper) is Nat and Alex's ditzy tutor/babysitter and real-life cousin.

The second season of The Naked Brothers Band is currently in production in New York City and will premiere on Nickelodeon in January 2008. The series recently made its international debut, premiering on Nick UK in May 2007, followed by Nick Australia and Latin America and will continue to roll out across Nickelodeon's 28 international channels across Europe and Asia.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

Source: Viacom