Enpocket Relies on Oracle Database Standard Edition on Linux as Foundation for Its Industry-Leading Mobile Advertising Platform

Hosted and Managed Services Provider Cites Superior Performance and High Availability of Oracle Database 10g Standard Edition as Critical Success Elements

REDWOOD SHORES, Calif., 28-AUG-2007 -- To help meet scalability requirements for its rapidly growing business while ensuring carrier-grade uptime and real-time access to its mobile ad server for carrier and publisher clients, Enpocket, the Intelligent Mobile Marketing company, is using Oracle® Database 10g Standard Edition on Linux to support global expansion and help deliver highly targeted mobile advertising solutions for its customers.

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Based in Boston with offices around the globe, Enpocket is a 120-person company whose platform powers targeted and integrated mobile advertising on the mobile Web for the world's largest mobile operators and publishers. Because its ad serving, behavioral targeting, and reporting products are delivered both as a managed service and inside the mobile operator networks, Enpocket must adhere to aggressive service level agreements (SLAs) that mandate almost zero downtime and guarantee superior performance levels. Across its client roster, Enpocket's Oracle Database 10g Standard Edition-powered platform serves tens of millions of ads every day -- each one tailored to unique assets of a wide range of mobile devices. In addition, the Oracle Database provides the backbone for a data warehouse and reporting system that enables the company to provide a real-time dashboard to publishers and advertisers, so they can view the performance of mobile ad campaigns and optimize them on the fly.

"Our platform is absolutely carrier-grade, and it requires a robust backend database," said Gerard Keating, chief technology officer, Enpocket. "With customers that range from blue-chip publishers to mobile carriers, our systems must handle extremely high demands in terms of availability and performance. There has never been a doubt that Oracle Database 10g Standard Edition would not be up to the challenge."

As a leader in the mobile advertising industry, which is expected to grow to $14.4 billion by 2011, according to Strategy Analytics' report, "Mobile Advertising Update: Outlook Bright as Inventory Expands," Enpocket needed a database that could scale easily with no performance or reliability degradation. Scalability, in conjunction with the need for high availability, top-tier performance and a low total cost of ownership made Oracle Database 10g Standard Edition an ideal fit for Enpocket. The company also implemented Oracle Real Application Clusters to deliver even greater system reliability and availability for its customers. Oracle Database 10g Standard Edition is available for use on servers with a maximum of four sockets and includes Oracle Real Application Clusters at no additional cost.

"Mobile advertising is a high growth industry," said Gerard Keating, chief technology officer, Enpocket. "Our business is growing quickly and we expect the pace to increase in the next few years. That forces us to build our software on systems we are confident can scale with our business, and we are completely comfortable with Oracle in that respect."

For more information on Oracle Database, including the latest release - Oracle Database 11g, go to: http://www.oracle.com/database.

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About Enpocket
Enpocket is the global leader in mobile advertising, providing brands with end-to-end, turnkey solutions that make marketing to the personal device simple and effective. With an award-winning platform and worldwide partner network of mobile operators and publishers, Enpocket delivers high ROI mobile advertising experiences. Powered by analytics, the Enpocket Platform delivers targeted 'intelligent mobile marketing' with measurable results. Enpocket is headquartered in Boston with offices in New York, Los Angeles, Chicago, San Francisco, London, Singapore and Mumbai. To learn more, please visit www.enpocket.com.

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Source: Oracle