Major League Baseball, Twins Enterprises to Launch TOUCH by Alyssa Milano Headwear Collection

08/23/2007 -- Continuing on the overwhelming success of the clothing line TOUCH by Alyssa Milano, Major League Baseball and Twins Enterprises announced today they are joining together to launch a line of fan fashion headwear.

TOUCH by Alyssa Milano headwear collection is set to launch at the upcoming MAGIC show in Las Vegas, August 27-30, 2007, and will be available for retail sales in the Spring of 2008. The limited collection will debut with twelve styles, including baseball caps, trucker hats, military hats and visors. The collection will be produced in fabrications such as garment washed cotton, satin, felt, mesh and lace, and will incorporate embellishment including rhinestones, metallic thread, silver grommets and satin ribbon.

"I have always been fan of the 'Franchise' cap by Twins Enterprises," said Ms. Milano. "I feel that the quality and dedication of Twins Enterprises is the perfect fit for the TOUCH brand, and will add to the overall success of our accomplishments with MLB Properties and TOUCH. I am grateful for the opportunity to enter this partnership and to add another dimension to the TOUCH collection."

"TOUCH by Alyssa Milano apparel line has seen a tremendous success at both retail and with our fans," said Howard Smith, Senior Vice President, Licensing, Major League Baseball Properties. "In July, we announced the highly successful expansion of the TOUCH brand into fan fashion jewelry and we are excited to announce the extension of the line into fashion headwear with one of our best licensing partners; Twins."

Alyssa Milano has spent almost her entire life in the public eye. She has a history of starring in long running successful televisions series. She most recently starred for eight years on the hit WB series "Charmed," the longest running show in the history of TV with female leads. She also starred on the FOX cornerstone series "Melrose Place," and began her television career on ABC's "Who's the Boss" which aired for eight years. Her film credits include "Hugo Pool" co-starring Sean Penn and Robert Downey Jr., the Imagine/Universal film, "Fear," and "Dickie Roberts: Former Child Star." Alyssa Milano will be seen this fall in the MGM thriller, "Pathology," opposite Milo Ventimiglia.

Alyssa Milano's baseball blog at www.alyssa.mlblogs.com includes her thoughts on the game as well as insightful analysis on the sport she loves. To date it is one of MLB.com's most successful blogs.

"The opportunity to partner with Alyssa Milano is a natural extension of Twins' already successful line of product for female fans," said Steven D'Angelo, Vice President, Twins Enterprises. "We look forward to creating headwear that reflects Alyssa's fashion sense and passion for baseball."

Twins Enterprises Inc., a privately held corporation headquartered in Dedham, MA, is an important source of fashion forward headwear for Major League Baseball Properties. Founded in 1946, Twins Enterprises has been a licensee of Major League Baseball Properties since 1979. Twins Enterprises retains rights to produce Genuine Merchandise, Cooperstown Collection headwear as well as MLB Authentic Collection celebratory headwear for the wild card and division winning teams.

Source: MLB

Bookmark/Search this post with:

 •    •    •    •    •    •    •    •    •    •    •    •