Kansas City Royals Introduce Mobile Ticketing

Feature allows tickets to be delivered directly to cell phone

08/10/2007, KANSAS CITY -- The Kansas City Royals, in conjunction with MLB Advanced Media and Tickets.com, Inc., announced today the introduction of Mobile Phone Tickets technology at Kauffman Stadium. The mobile ticketing service provides another quick and convenient ticketing option, as fans can purchase tickets at royals.com and have them delivered directly to their phone via text message.

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In addition to standard ticket information, each text message will include a unique barcode that may be scanned for entry. Once the mobile ticket is scanned, each guest will receive a printed receipt of their ticket with seat location information to be retained throughout the game. Fans using the Mobile Phone Tickets technology may enter Kauffman Stadium through designated turnstiles at Gates A and B. The fee to have tickets delivered to mobile phones is the same as the print-at-home option, which has become a popular preference for fans in Kansas City and around Major League Baseball.

"We are excited to be able to provide this service for our fans," said Mark Tilson, Royals Vice President-Sales & Marketing. "Mobile Phone Tickets customers will experience the ultimate in convenience as they will be able to bypass ticket window lines and proceed directly to the gate."

The Royals are now one of only five teams in Major League Baseball currently utilizing mobile ticketing technology, joining the Washington Nationals, Pittsburgh Pirates, Oakland A's and Texas Rangers.

Source: MLB