American Lung Association Calls on MPAA to Adopt Strong and Effective Policy Regarding Smoking in the Movies

New Standard Does Not Go Far Enough

Statement of John Kirkwood, President and CEO, American Lung Association:

New York, NY (May 14, 2007) – The announcement made by the MPAA to include the presence and depiction of tobacco use in movies as a “factor” in its rating system does not adequately address public health concerns.

Smoking in movies is a significant problem that needs to be addressed. The American Lung Association believes that tobacco use should be eliminated from new movies – especially those intended for children, teens and general audiences.

The Lung Association has historically and actively engaged with the entertainment industry to affect positive change to address this issue and will continue to do so.

Source: American Lung Association